Program Manager – Enablement Content
GitLab
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $81,200 - $174,000 per year
About the role
- Own the strategy and roadmap for Field Enablement Content programs focused on GitLab's DevOps, Security, and AI-powered platform story, aligned to the needs of customer-facing teams.
- Lead cross-functional enablement programs for product launches, new offerings, packaging changes, and release readiness from planning through launch, reinforcement, and ongoing updates.
- Build and maintain role-based enablement assets such as playbooks, talk tracks, pitch materials, demo flows, technical labs, and assessments that help the field communicate value clearly.
- Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences.
- Develop and manage accreditations, certifications, and validation programs that help teams build and demonstrate readiness across priority solution areas.
- Partner with Product Marketing, Product Management, Solutions Architecture, Revenue Operations, Customer Success, Monetization, and Enablement Leads to ensure content is accurate, current, and easy to apply in customer conversations.
- Publish and organize content in platforms such as Highspot and Cornerstone so materials are discoverable, structured, and aligned to role-based learning paths and business priorities.
- Measure program effectiveness through engagement, completion, assessment, and field feedback data, and continuously improve content governance, review cycles, and program quality over time.
Requirements
- Demonstrated experience in sales enablement, technical enablement, learning and development, product marketing, solutions architecture, or a related role supporting B2B enterprise software go-to-market teams.
- Experience creating and delivering enablement for customer-facing audiences such as account executives, solutions architects, customer success managers, or partners, including content that supports real customer conversations.
- Familiarity with DevOps, Security, or DevSecOps concepts, with the ability to turn technical topics into clear, value-based messaging for field teams.
- Strong instructional design skills and experience building scalable learning programs using adult learning principles and structured methods such as ADDIE, SAM, or similar approaches.
- Proven ability to manage complex, cross-functional programs with multiple stakeholders, timelines, and dependencies while maintaining a high bar for quality and clarity.
- Experience creating a range of enablement materials such as e-learning modules, presentations, guides, demos, labs, assessments, and reinforcement content.
- Comfort using enablement and learning platforms such as Highspot, Cornerstone, or similar systems, along with common collaboration and content creation tools.
- A data-informed mindset, strong written and verbal communication skills, and the ability to work as a self-directed manager of one in an all-remote, asynchronous, values-driven environment.
Benefits
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales enablementtechnical enablementlearning and developmentproduct marketingsolutions architectureinstructional designadult learning principlese-learning modulescontent creationprogram management
Soft Skills
strong written communicationstrong verbal communicationself-directedcross-functional collaborationstakeholder managementprogram qualityclaritydata-informed mindsetorganizational skillsadaptability
Certifications
accreditationscertificationsvalidation programs