GitLab

Lead Product Marketing Manager, Pricing and Packaging

GitLab

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $139,200 - $235,200 per year

Job Level

Senior

About the role

  • Lead go-to-market strategy and sales enablement for GitLab's pricing and packaging across our product portfolio, creating messaging frameworks, sales plays, and guidance that help sales teams navigate pricing conversations across self-serve, sales-assisted, and enterprise segments.
  • Partner with product management, sales leadership, finance, revenue operations, and other Product Marketing Managers to understand pricing and packaging changes, surface friction points from the field, and translate internal decisions into clear customer-facing value stories and internal guidance.
  • Develop and own the narrative for GitLab's pricing philosophy and package differentiation, turning pricing structures into simple, compelling messaging that supports customer value discussions and purchasing decisions.
  • Lead launch readiness for pricing and packaging updates, including sales training, sales and customer communications, and coordination with website and marketing journey updates so pricing changes are clear, consistent, and easy to adopt.
  • Track and analyze pricing performance post-launch using adoption metrics, customer feedback, and sales insights, and turn those findings into actionable recommendations for product, monetization, and finance partners.
  • Create and maintain high-impact enablement for pricing conversations, such as pricing playbooks, tier differentiation guides, deal and objection-handling frameworks, competitive pricing narratives, and ROI and total cost of ownership assets.
  • Build GitLab's external thought leadership on platform economics, consumption models, and transparent, value-based pricing through content, webinars, and speaking opportunities.
  • Lead cross-functional programs to improve how we communicate and operationalize pricing and packaging, and share best practices with other Product Marketing Managers to raise the quality and consistency of commercial messaging.

Requirements

  • Experience leading pricing and packaging product marketing for B2B SaaS or enterprise software, including building sales enablement for complex products.
  • Proven experience translating pricing and packaging changes into clear, repeatable sales motions, including messaging frameworks, playbooks, deal guides, and objection handling that reduce confusion and friction in the field.
  • Working knowledge of common SaaS monetization models (for example, seat-based and usage-based pricing) and the ability to explain how pricing mechanics map to customer value and outcomes across self-serve, sales-assisted, and enterprise segments.
  • Experience partnering cross-functionally with product management, sales leadership, finance, and revenue operations to gather feedback on pricing friction, align on launch readiness, and keep internal guidance current as pricing evolves.
  • Ability to build value quantification assets for pricing conversations, such as return on investment (ROI) and total cost of ownership (TCO) frameworks, and use competitive context to strengthen commercial narratives.
  • Strong written and verbal communication skills, with the ability to simplify complex pricing concepts for different audiences, including field sales, partners, customers, and executive stakeholders.
  • A data-informed approach to pricing messaging, using inputs like sales feedback, win/loss analysis, pricing analytics, customer research, and competitive intelligence to improve enablement and go-to-market plans over time.
  • Comfort working autonomously in an all-remote, asynchronous environment, with a self-directed approach to learning, iteration, and driving cross-functional execution.
Benefits
  • Benefits to support your health, finances, and well-being
  • Flexible Paid Time Off
  • Team Member Resource Groups
  • Equity Compensation & Employee Stock Purchase Plan
  • Growth and Development Fund
  • Parental leave
  • Home office support
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pricing strategypackagingsales enablementmessaging frameworksplaybooksdeal guidesobjection handlingSaaS monetization modelsreturn on investment (ROI)total cost of ownership (TCO)
Soft Skills
strong written communicationstrong verbal communicationcross-functional collaborationdata-informed decision makingsimplifying complex conceptsself-directed learningautonomous workiterationdriving executionbuilding narratives