Girl Scouts of Gateway Council

Growth Marketing

• Execute recruitment event and membership growth strategies that are engaging, welcoming, reflective of Girl Scout programming, informative, and result in successful girl and adult membership increases in designated areas.
• Coordinate and attend community events, school presentations, and key membership recruitment drives.
• Support troop formation meetings and events by coordinating logistics, communicating with interested caregivers and volunteers, and assisting with the presentation of Girl Scout program information.
• Provide excellent customer service to community partners, families and volunteers during the membership registration process and promote the Girl Scout brand and mission consistently in all community interactions.
• Track recruitment activity, event outcomes, and membership data accurately in CRM/database systems.
• Follow up with prospective members to ensure timely placement into troops or other Girl Scout experiences.
• Utilizes the volunteer systems database to track and follow through with leads and prospects to achieve the desired conversion rate and meet the assigned girl and adult membership goals.
• Assists and provides support for potential, new, and existing members on how to access and navigate Girl Scout technology platforms.
• Develops and applies a high level of understanding and awareness of GSGC business operations, goals, priorities, and other relevant information to effectively navigate potential, new, and existing member inquiries and requests.

Membership Growth Coordinator