Gipsyy

Analyst

• Lead the creation, management and optimization of campaigns in Google Ads, Microsoft Ads and other SEM platforms
• Develop and apply advanced bidding strategies, account structures and segmentations
• Continuously monitor, analyze and optimize performance, identifying cause-and-effect relationships between metrics
• Translate business strategies into performance-driven media campaigns
• Propose and implement structured tests (segmentations, creatives, structures, bids and channels)
• Create, define and analyze conversions (Ads, GA, GA4, GTM, Floodlight, CMPs, PRMs, GA goals)
• Define, manage and analyze attribution models (last click, data-driven, among others)
• Analyze the impact of product (site/app) changes on channel metrics and propose improvements and user stories
• Perform integrated analyses across distribution channels and the conversion funnel
• Extract and analyze datasets directly from the database (SQL, BigQuery, Metabase, Excel)
• Optimize analytical routines and processes to drive efficiency and scale
• Support strategic media planning, budgeting and prioritization of initiatives
• Guide the team in planning Sprints, OKRs, campaign structures and tests
• Lead projects or initiatives in partnership with other areas (Product, Tech, BI, Marketing)
• Contribute to defining new channels, partnerships and growth opportunities
• Manage relationships with partners and platforms

Senior Performance Search Analyst

Designer

• Support the creation of digital and print visual assets aligned with the brand identity
• Turn briefs into graphic materials with visual consistency
• Create layouts for campaigns, social media, presentations, and corporate materials
• Perform basic graphic adjustments and visual refinements
• Correctly apply the **guidelines and design system** of the brand
• Organize files and support handover processes
• Seek visual references that contribute to personal and team learning
• Collaborate with designers and partner teams (marketing, product, growth, people)
• Support digital advertising and branding initiatives

Senior Performance Search Analyst

Creative Designer – Junior