Gipsyy

Senior Performance Search Analyst

Gipsyy

full-time

Posted on:

Location Type: Hybrid

Location: Rio de Janeiro • 🇧🇷 Brazil

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Job Level

Senior

Tech Stack

BigQueryPythonSQL

About the role

  • Lead the creation, management and optimization of campaigns in Google Ads, Microsoft Ads and other SEM platforms
  • Develop and apply advanced bidding strategies, account structures and segmentations
  • Continuously monitor, analyze and optimize performance, identifying cause-and-effect relationships between metrics
  • Translate business strategies into performance-driven media campaigns
  • Propose and implement structured tests (segmentations, creatives, structures, bids and channels)
  • Create, define and analyze conversions (Ads, GA, GA4, GTM, Floodlight, CMPs, PRMs, GA goals)
  • Define, manage and analyze attribution models (last click, data-driven, among others)
  • Analyze the impact of product (site/app) changes on channel metrics and propose improvements and user stories
  • Perform integrated analyses across distribution channels and the conversion funnel
  • Extract and analyze datasets directly from the database (SQL, BigQuery, Metabase, Excel)
  • Optimize analytical routines and processes to drive efficiency and scale
  • Support strategic media planning, budgeting and prioritization of initiatives
  • Guide the team in planning Sprints, OKRs, campaign structures and tests
  • Lead projects or initiatives in partnership with other areas (Product, Tech, BI, Marketing)
  • Contribute to defining new channels, partnerships and growth opportunities
  • Manage relationships with partners and platforms

Requirements

  • Advanced/Fluent English
  • Highly analytical profile with the ability to connect data, actions and impacts across different domains
  • Strong results orientation, combining creativity and data analysis
  • Ability to perform and evolve in fast-paced, high-complexity environments
  • Experimentation mindset and hack mindset
  • Technical skills and tools:
  • Marketing Analytics and performance metrics
  • Google Analytics (advanced) and GA4 (basic)
  • Google Tag Manager
  • Ads platforms (Google Ads, Facebook Ads and similar)
  • SQL
  • Python
  • Analysis tools: Excel, Metabase, BigQuery
  • Solid knowledge of product and organizational context
Benefits
  • Meal allowance on the Caju card (flexible for other expenses)
  • Transportation allowance (if needed)
  • Health insurance with co-payment (SulAmérica)
  • Childcare allowance
  • Life insurance
  • Gympass
  • Free Guanabara bus pass
  • Dynamic work environment that encourages creativity
  • Flexible working hours
  • No dress code
  • Day off during your birthday month

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google AdsMicrosoft Adsbidding strategiesaccount structuresSQLPythonGoogle AnalyticsGA4Google Tag Managerperformance metrics
Soft skills
analytical profileresults orientationcreativityadaptabilityexperimentation mindsetcollaborationstrategic planningcommunicationleadershipproblem-solving