Provide leadership across the development, stewardship, and operational delivery of scalable data and analytics products that support Kite’s digital marketing and omnichannel orchestration initiatives.
Define Digital, Omnichannel Data and Reporting Needs
Partner closely with Marketing stakeholders to understand strategic priorities, define clear KPIs and success metrics for digital and omnichannel programs and advise on data and reporting.
Own prioritization, delivery and maintenance of automated dashboards/reports, ensuring they align to agreed-upon KPIs and are actively used in business reviews and decision-making.
Manage vendors through design decisions and ensuring adoption of in-house dashboards for all business review updates.
Translate analytical findings into clear insights and recommendations for stakeholders.
Execute Digital & Omnichannel Analytics
Provide guidance on measurement approaches and success criteria to ensure consistency and relevance across campaigns and channels.
Analyze omnichannel data to identify key trends, patterns, and drivers of performance.
Provide holistic insights and impact on outcome metrics like customer engagement index.
Ensure Digital Marketing Data Readiness
Validate tracking, tagging, and data capture requirements in partnership with Marketing and IT teams.
Ensure data accuracy, consistency, and alignment with enterprise data standards.
Act as the business owner for Customer360 data asset(s) used for analytics, ensuring a unified and analytics-ready view of HCPs and HCOs.
Own Technology Implementation and Operations of Orchestrated Journeys
Participate in meetings with agency and marketing team to align on the objectives of the orchestrated journeys and end-end flow of orchestrated journeys.
Collaborate with Cross-Functional Teams for Execution

Requirements

PhD in Data Management, Computer Science, Information Systems, or a related field and 5+ years of related experience OR Master’s degree in Data Management, Computer Science, Information Systems, or a related field and 8+ years of related experience OR Bachelor’s degree in Computer Science, Information Systems, or a related field and 10+ years of related experience
3+ years of experience in pharmaceutical industry
8–10+ years of experience leading capabilities and delivering digital marketing/omnichannel analytics
5+ years of experience in business intelligence delivery and hands on experience in Tableau
Strong understanding of digital data from sources such as CRM, web analytics, display, social and marketing platforms
AI enthusiast with hands-on experience developing AI driven solutions for data management, analytics, and/or reporting
Experience driving data standardization and management of digital data including upstream tracking, tagging, and data validation
Strong communication and stakeholder management skills, with the ability to advise marketing partners on KPIs and measurement approaches
Ability to visualize and present data and insights in impactful manner
Excellent ability to build partnerships and work collaboratively, leading delivery through agency and vendor resources.

Benefits

company-sponsored medical, dental, vision, and life insurance plans*
discretionary annual bonus
discretionary stock-based long-term incentives (eligibility may vary based on role)
paid time off
benefits package

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data managementdigital marketing analyticsomnichannel analyticsbusiness intelligencedata standardizationdata validationdata visualizationAI-driven solutionsKPI definitionreporting

Soft Skills

leadershipcommunicationstakeholder managementcollaborationpartnership buildingadvisory skillsanalytical thinkinginsight generationpresentation skillsstrategic prioritization