Gildan

Brand Manager

• Raise brand and product awareness of Gildan’s suite of products by promoting the Gildan Advantage to distributor sales representatives and their customer base
• Provide recommendations and guidance to management based on analysis of distributors, competitors, and the apparel industry
• Train distributor sales teams and top customers on the Gildan Advantage
• Prepare content for customer-facing events and training sessions
• Develop relationships with distributor sales teams and key customers
• Analyze and process customer feedback
• Represent Gildan at trade shows, open houses, sales meetings, virtual meetings, and supplier panels
• Implement corporate and distributor Gildan brand marketing campaigns
• Liaise between Gildan key account executives, distributor sales teams, and Gildan marketing
• Collaborate with sales and marketing teams to develop product marketing strategies
• Research and analyze market intelligence through end-user calls
• Analyze brand strengths, target markets, and target customers to guide future progress
• Travel approximately 40% within the territory, largely to nearby states

Brand Specialist