Brand Specialist

Gildan

Brand Specialist promoting Gildan’s everyday apparel brands to U.S. distributor sales teams and customers.

Posted 8/17/2026full-timeRemote • Illinois, Missouri, Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in apparel buying, merchandising, and sales, with a strong ability to analyze market intelligence and develop effective brand marketing strategies. Proven skills in training and developing distributor sales teams and creating impactful customer-facing content.

Highest-signal resume keywords

Apparel BuyingApparel MerchandisingBrand Marketing CampaignsMarket Intelligence ResearchTraining and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisCustomer Feedback AnalysisContent DevelopmentSales Strategy DevelopmentEvent Preparation

Soft Skills

Relationship BuildingPresentation SkillsCollaborationCommunication

Certifications & Qualifications

University Degree

Industry Keywords

Apparel IndustryDistributor SalesCorporate RetailPrintwearGildan Advantage

About the role

Key responsibilities & impact

Raise brand and product awareness of Gildan’s suite of products by promoting the Gildan Advantage to distributor sales representatives and their customer base
Provide recommendations and guidance to management based on analysis of distributors, competitors, and the apparel industry
Train distributor sales teams and top customers on the Gildan Advantage
Prepare content for customer-facing events and training sessions
Develop relationships with distributor sales teams and key customers
Analyze and process customer feedback
Represent Gildan at trade shows, open houses, sales meetings, virtual meetings, and supplier panels
Implement corporate and distributor Gildan brand marketing campaigns
Liaise between Gildan key account executives, distributor sales teams, and Gildan marketing
Collaborate with sales and marketing teams to develop product marketing strategies
Research and analyze market intelligence through end-user calls
Analyze brand strengths, target markets, and target customers to guide future progress
Travel approximately 40% within the territory, largely to nearby states

Requirements

What you’ll need

University Degree
5–7 years of experience in apparel buying, apparel merchandising and design, or apparel sales with corporate retail or printwear experience preferred
Passion for apparel and enjoyment of presenting to customers
Willingness to travel approximately 40% within the territory
Ability to analyze distributor, competitor, and general industry markets
Ability to train distributor sales teams and key customers
Ability to develop customer-facing event and training content
Ability to implement brand marketing campaigns
Ability to conduct end-user calls and market intelligence research

Benefits

Comp & perks

Mentorship and continuous development opportunities
Attractive benefits packages
Diverse and inclusive workplace
Opportunities to work alongside a diverse group of colleagues
Meaningful connections and teamwork celebrated