GiddyUp

Performance Marketing

• Support the development and execution of pricing, bundling, and promotional strategies across assigned offers.
• Help build and refine offer frameworks including bundle ladders, upsell flows, discount structures, and promotional mechanics.
• Execute promotional structures such as BOGOs, limited-time discounts, free gift offers, and urgency-based mechanics — ensuring flawless setup and QA.
• Apply psychological pricing principles and perceived value tactics under the guidance of the Senior PMM to drive conversion and AOV improvements.
• Define how pricing and promotions are presented across landing pages and funnels — offer sections, CTAs, urgency elements, and social proof — in coordination with Creative Strategy.
• Execute pricing and promotion experiments in Statsig under the direction of the Senior PMM — from test setup and instrumentation to readout and documentation.
• Support hypothesis development, defining primary success metrics and guardrail metrics for assigned tests.
• Analyze experiment results rigorously, interpreting tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin.
• Partner with Data to ensure clean test design, accurate instrumentation, and reliable reporting.
• Maintain organized experiment logs and readouts that create institutional knowledge and feed future roadmap decisions.
• Build strong working relationships with Campaign Success Managers (CSMs), Campaign Ops, Creative Strategy, Data, and Traffic teams.
• Partner with Campaign Ops to execute, QA, and launch tests accurately across platforms.
• Work with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling.
• Collaborate with Traffic and Media Buying to validate test results at scale and support CPA increase conversations tied to performance improvements.
• Support post-purchase offer development, upsell flows, and cross-sell strategies to maximize order value.

Performance Marketing Manager