GiddyUp

Performance Marketing

• Conduct efficient brand research by analyzing brands’ web properties, Amazon listings, reviews, creative assets and more, leveraging cutting-edge AI tools to uncover compelling selling points and creative needs and opportunities in record time
• Develop persuasive creative strategies that speak directly to customer pain points through psychological triggers, positioning, and audience targeting that converts cold traffic into buyers
• Design pricing and promotion strategies (bundles, BOGOs, upsells) that balance high AOV with strong conversion rates, driving profitability for both marketers and GiddyUp
• Build high-converting landing pages and advertorials using proven, standardized templates and AI-powered tools for speed and efficiency.
• Upload all content into the GiddyUp platform, including copy, images, and promotional offers
• Quality check pages to ensure there are no errors from a creative and marketing standpoint
• Create cheat sheets for marketers with available pages, creative asset links, and success tips
• Track performance metrics to identify winners and optimize KPIs that drive business growth
• Oversee and manage optimization efforts for a portfolio of offers with untapped growth potential.
• Identify and prioritize the offers with the greatest potential to scale network margin, focusing optimization efforts on these high opportunity products
• Strategically plan for seasonal opportunities, particularly preparing high potential offers for Q4 holiday scaling.
• Implement CRO, creative refreshes, pricing adjustments, and marketing repositioning for the highest opportunity offers.
• Handle timely updates for brands (e.g., sold-out SKUs, pricing changes)
• Quickly identify and support offers that begin scaling with affiliates, providing resources to turn these opportunities into sustainable high-performing offers eligible for the Scale Team.
• Collaborate with the Campaign Success Manager to identify opportunities and pitch creative and optimization initiatives to brands, with the goal of securing their investment in performance improvements.
• Provide brands with actionable growth levers by connecting them with approved vendors for creative solutions that will increase marketer interest, tests, and campaign success.

Performance Marketing Manager

Engineering Manager

• Lead a team of talented backend and frontend engineers who like to ship code and tackle hard engineering problems
• Be hands on, contribute to the codebase and problem-solve with your team
• Collaborate with Product to scope new features and develop technical solutions to ensure effective and efficient delivery
• Maintain a balance between building sustainable, high-impact projects and shipping things quickly
• Instill a spirit of continuous improvement in the team’s code, architecture, and processes
• Own your team’s deliverables and ensure we continue to ship scalable, highly-available products that delight our users
• Collaborate with external engineering vendors and stakeholders
• Work closely with our external CMS development team to get a comprehensive knowledge of the platform and support the team as needed
• Drive technical excellence through code quality standards, scalability, observability, and performance optimization.
• Responsible for managing the engineering budget including technology stack, full-time resources and external resources
• Introduce AI-powered and similar tools to improve team efficiency and maximize velocity
• Leverage your technical background to directly benefit the team, lead by example when faced with challenging problems, and encourage technical discussions to help the team reach a consensus
• Mentor and guide the professional and technical development of your team members, help develop their careers, and assign them to projects tailored to their skill levels, personalities, work styles, and professional goals
• Build teams that are collaborative, inclusive, and respectful of each other
• Work closely with HR to recruit and hire high caliber candidates from diverse backgrounds; meet with job candidates; evaluate technical screenings, find the right engineers to further build out our team
• Collaborate closely with upper management and leadership to ensure the wellbeing of your department and the alignment with the company culture and goals
• Own the platform infrastructure and ensure the platform scales appropriately during high load periods
• Responsible for ensuring the platform stays up-to-date and standard maintenance is completed
• Working knowledge of Data Privacy and Compliance standards and the implication on features being developed
• Ensure platform has adequate performance testing on both the backend and frontend
• Co-own scrum, sprint planning, daily stand-ups, retros, backlog grooming with product
• Create plans for prioritizing technical and resourcing challenges with the engineering organization
• Own all technical documentation, architecture diagrams, domain models, workflows (Git-based), and release pipelines
• Effectively project manage engineering work to ensure the engineering team does not create roadblocks on cross departmental projects
• Communicate and collaborate with other managers, stakeholders and contractors
• Keep upper management in the loop to ensure they can make informed decisions regarding the business and the team

Performance Marketing Manager

Head of Engineering