Performance Marketing Manager

GiddyUp

Performance Marketing Manager at GiddyUp managing pricing and promotional strategies for DTC offers. Collaborating with teams to execute experiments and analyze marketing performance.

Posted 5/12/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Support the development and execution of pricing, bundling, and promotional strategies across assigned offers.
Help build and refine offer frameworks including bundle ladders, upsell flows, discount structures, and promotional mechanics.
Execute promotional structures such as BOGOs, limited-time discounts, free gift offers, and urgency-based mechanics — ensuring flawless setup and QA.
Apply psychological pricing principles and perceived value tactics under the guidance of the Senior PMM to drive conversion and AOV improvements.
Define how pricing and promotions are presented across landing pages and funnels — offer sections, CTAs, urgency elements, and social proof — in coordination with Creative Strategy.
Execute pricing and promotion experiments in Statsig under the direction of the Senior PMM — from test setup and instrumentation to readout and documentation.
Support hypothesis development, defining primary success metrics and guardrail metrics for assigned tests.
Analyze experiment results rigorously, interpreting tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin.
Partner with Data to ensure clean test design, accurate instrumentation, and reliable reporting.
Maintain organized experiment logs and readouts that create institutional knowledge and feed future roadmap decisions.
Build strong working relationships with Campaign Success Managers (CSMs), Campaign Ops, Creative Strategy, Data, and Traffic teams.
Partner with Campaign Ops to execute, QA, and launch tests accurately across platforms.
Work with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling.
Collaborate with Traffic and Media Buying to validate test results at scale and support CPA increase conversations tied to performance improvements.
Support post-purchase offer development, upsell flows, and cross-sell strategies to maximize order value.

Requirements

What you’ll need

2–4 years of experience in performance marketing, direct-response, growth marketing, or a closely related field.
Hands-on experience with eCommerce or DTC offers — with exposure to pricing, promotional, or conversion optimization work.
Familiarity with experimentation concepts: A/B testing, hypothesis development, metric interpretation.
Strong analytical skills and comfort working with data to support decisions and document results.
Highly organized, detail-oriented, and able to manage multiple workstreams without dropping balls.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pricing strategiespromotional strategiesA/B testinghypothesis developmentmetric interpretationconversion optimizationdata analysisexperiment designQA processesupsell strategies

Soft Skills

analytical skillsorganizational skillsdetail-orientedcollaborationrelationship buildingcommunicationproject managementproblem-solvingtime managementadaptability