GhFly

Social Media Specialist

GhFly

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Plan, execute, and monitor social media strategies for client brands.
  • Organize and manage editorial calendars, ensuring consistency, relevance, and deadline compliance.
  • Produce, edit, and adapt copy for social networks, respecting each brand's tone of voice, positioning, and objectives.
  • Collaborate with Creative, Content, and Community Management teams to align on topics, language, and approach.
  • Track performance metrics and recommend content adjustments and optimizations.
  • Participate in internal alignment meetings and, when necessary, client meetings, including occasional on-site visits.
  • Prepare performance reports and results analyses.
  • Identify content opportunities, formats, and approaches based on social behavior, trends, and community insights.
  • Act as a heavy social media user, leveraging that experience to anticipate movements, adapt trends to the client's context, and generate strategy-ready ideas.
  • Contribute to organizing processes, workflows, and best practices for social media operations.

Requirements

  • Previous experience as a Social Media professional, preferably in an agency or multi-account environment.
  • Heavy user of social media with a critical eye for formats, language, trends, and audience behavior.
  • Strong organizational skills, process-oriented mindset, and a clear sense of priorities.
  • Excellent writing skills and the ability to adapt tone and language for different brands.
  • Ability to balance strategic thinking and hands-on execution in day-to-day work.
  • Comfortable working in a team and communicating with cross-functional areas.
Benefits
  • Meal and/or food allowance on a Ticket Flex card (no payroll deduction).
  • Commuting allowance or mobility assistance (no payroll deduction).
  • Wellhub for physical and mental health and well-being support.
  • MetLife life insurance.
  • Creditas benefits (salary advances, special loan terms, and purchases at Creditas Store without affecting your credit card limit).
  • Bracov pharmacy program valid at major pharmacy chains in Brazil.
  • Access to SESC benefits, including discounts and services for education, wellness, tourism, culture, and more.
  • Health and dental plans with different options to suit your needs: SulAmérica - Health and Dental (national coverage, monthly contribution, no copayment); Paraná Clínicas - Health (regional coverage, monthly contribution, no copayment); Dental Uni - Dental (national coverage, monthly contribution, no copayment).
  • Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples.
  • Pet leave – a day off in case of adoption to enjoy time with your new companion.
  • Pilot Hunter – our referral program that rewards you when a recommended candidate is hired.
  • Hybrid work model for employees based in Curitiba and São Paulo: in-office presence 3x per week.
  • Birthday day off – one day off during your birthday month to use as you wish.
  • Anniversary day off – one day off to celebrate your work anniversary as you prefer.
  • Reset day – flexibility to use banked hours in a planned manner.
  • Flexible working hours – option to start between 8:00 and 10:00 and finish between 17:00 and 19:00, subject to team dynamics, client demands, and alignment with leadership.
  • Work-from-anywhere weeks – the ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, subject to seniority.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategiescopy editingperformance metrics trackingcontent optimizationreport preparationcontent analysiseditorial calendar managementtrend analysiscommunity insightssocial media content production
Soft Skills
organizational skillsprocess-oriented mindsetwriting skillsstrategic thinkingteam collaborationcommunication skillsadaptabilitycritical thinkingprioritizationhands-on execution