Get Well

Head of Product Marketing – Precision Care AI

Get Well

full-time

Posted on:

Location Type: Hybrid

Location: Maryland • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $220,000 - $260,000 per year

Job Level

Lead

About the role

  • Own marketing and communications’ contribution to enterprise pipeline, bookings influence, and ARR growth
  • Design AI-driven GTM and communications strategies that generate measurable, sales-qualified pipeline
  • Continuously optimize for pipeline quality, velocity, and conversion
  • Aggressively apply AI to reinvent: Market and account segmentation, Account-based marketing and personalization, Content creation and distribution, Buyer and stakeholder insight discovery, and Competitive, analyst, and market intelligence
  • Replace manual, pre-AI workflows with AI-enabled automation and augmentation
  • Set the internal and external standard for what AI-first marketing and communications look like in healthcare
  • Establish GWRX as the category-defining leader in Precision Care AI
  • Build sustained credibility with a variety of stakeholders: Health system CEOs, CIOs, CMIOs, CFOs, and COOs, Clinical and operational leaders, and Industry analysts, media, and ecosystem partners
  • Ensure GWRX is consistently associated with measurable outcomes and real-world impact, not abstract AI promises
  • Translate AI capabilities, clinical workflows, and operational outcomes into clear, differentiated narratives
  • Ensure every product launch, message, and proof point reinforces category leadership
  • Partner deeply with Product, Engineering, and Customer Success to connect: AI innovation, customer outcomes, and revenue impact
  • Make product marketing a strategic growth lever, not a support function
  • Equip sales teams with AI-powered insights, messaging, and value models that materially improve win rates
  • Enable sellers to speak credibly to clinical and executive stakeholders, quantify outcomes and ROI, and position GWRX as a long-term strategic partner
  • Measure enablement success by sales performance, not asset volume
  • Build and lead a lean, elite, AI-native product marketing and communications team
  • Operate with startup speed, high accountability, and relentless focus on outcomes
  • Set clear OKRs tied to pipeline, ARR influence, and market leadership

Requirements

  • 12+ years of enterprise marketing experience with experience leading a full-stack marketing team
  • Healthcare IT background with deep understanding of health system buyers, clinical and operational workflows, complex enterprise sales cycles, and EHR integrated solutions
  • Proven success scaling product-led, enterprise-grade marketing organizations tied to revenue outcomes
  • Quantifiable lead generation through strong demand generation and outbound/inbound efforts; proven track record in directly contributing to revenue, not just top-line leads
  • Strong command of product marketing, demand generation, sales enablement, brand strategy, and analyst relations
  • Demonstrated experience using AI tools and data-driven insights to improve marketing performance materially
  • Exceptional executive-level communication skills—written, verbal, and presentation.
  • Highly analytical, outcome-oriented, and comfortable operating in fast-moving, ambiguous environments.
  • Bachelor’s degree in Marketing, Business, Technology, or related field; MBA preferred.
Benefits
  • exceptionally generous paid time away from work
  • a variety of paid leave programs
  • savings opportunities with 401(k) and incentive plans
  • internal education programs
  • full array of health benefits
  • fitness reimbursement
  • cell phone subsidy
  • casual offices with snacks and drinks
  • peer recognition programs
  • health advocacy and employee assistance programs
  • chili cook-offs
  • pet insurance (yes, really) and so much more
  • An environment that supports YOU
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
AI-driven marketingaccount-based marketingdemand generationsales enablementproduct marketingdata-driven insightslead generationEHR integrated solutionspipeline optimizationquantifiable outcomes
Soft Skills
executive-level communicationanalytical skillsoutcome-orientedleadershipteam buildingstrategic thinkingadaptabilitycollaborationpresentation skillsaccountability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in TechnologyMBA