Gentrack Ltd (Global)

Head of Marketing

Gentrack Ltd (Global)

full-time

Posted on:

Location Type: Hybrid

Location: Melbourne • Australia

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

Tech Stack

Go

About the role

  • Develop and execute the ANZ & Pacific Islands regional marketing strategy aligned with Gentrack’s global goals and local sales objectives.
  • Act as the primary marketing partner for the ANZ regional leadership and sales teams.
  • Build brand visibility and credibility within the energy and water industries.
  • Organise hospitality events to create strong relationships between Gentrack and existing customers or prospects.
  • Support Gentrack’s investors events, media and communication needs.
  • Ensure close alignment with sales, product, and global marketing teams to align strategies and ensure integrated campaign execution.
  • Plan and deliver integrated campaigns across digital, social, trade shows, and traditional channels to build awareness and generate qualified leads.
  • Deliver targeted account-based marketing (ABM) programs to support sales, pre-sales in converting strategic opportunities.
  • Write press releases, LinkedIn posts, blog articles, and case studies relevant to the ANZ region.
  • Leverage marketing automation tools (e.g., HubSpot) and CRM systems to manage lead nurturing and measure campaign performance and ROI.
  • Monitor regulatory changes, industry developments, and competitor activities in energy and water markets.
  • Translate insights into actionable marketing initiatives and thought-leadership content.
  • Provide regular updates to global and regional teams on emerging trends and opportunities.
  • Lead performance marketing initiatives to drive awareness and pipeline growth.
  • Collaborate with Digital Marketing to measure campaign effectiveness and continuously improve performance of regional campaigns.
  • Lead the strategy, planning, and execution of regional trade shows, conferences, partner events and webinars.
  • Manage agencies and vendor relationships, booth design, logistics, and post-event lead follow-up.
  • Ensure Gentrack’s presence at events reflects brand excellence and thought leadership.
  • Identify and coordinate speaking opportunities to enhance visibility and credibility.
  • This role entails both domestic and international travel.
  • This role involves evening calls to accommodate Europe times (once to a few times a week).

Requirements

  • 6-10+ years’ experience in a B2B marketing in a tech/software environment
  • Go-to-market planning capabilities including demand generation and experience in hands-on execution
  • Analytical and structured to analyse data to ensure that programs support business goals
  • Ability to execute quickly in an extremely fast paced, high growth environment
  • Excellent interpersonal and communication skills; ability to influence others without formal authority
  • Highly organised and detail oriented
  • Decision maker with strong planning and organisational skills, ability to manage multiple priorities and tasks
  • Creative thinker who can see “the big picture” and unite new and exciting ideas with practical executions
  • Experience working in a start-up environment or smaller company with a big vision
  • Understanding of the utilities industry (energy/water)
  • Working in a scale-up and fast growth environment
  • Hubspot experience to run campaigns
  • Familiarity with design tools like Canva or basic video editing software is a plus
  • A positive, high-energy, and can-do attitude is essential, as you'll be managing diverse tasks in a fast-paced environment
  • Exceptional communication and writing skills with the ability to articulate complex concepts clearly and concisely
  • Willingness to travel occasionally (generally less than 10%) to support key events across the region
  • Willingness to take evening calls with necessary
Benefits
  • Personal growth – in leadership, commercial acumen and technical excellence
  • To be part of a global, winning high growth organization – with a career path to match
  • A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
  • A competitive reward package that truly awards our top talent
  • A chance to make a true impact on society and the planet

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketinggo-to-market planningdemand generationdata analysiscampaign executionaccount-based marketingcontent writingevent managementperformance marketinglead nurturing
Soft skills
interpersonal skillscommunication skillsorganisational skillsdecision makingcreativityattention to detailability to influencetime managementadaptabilityteam collaboration