
Market Manager
Genpact
full-time
Posted on:
Location Type: Remote
Location: Illinois • United States
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About the role
- Identify, establish, and maintain relationships with providers, clinics, hospitals, and community organizations.
- Build pipelines of consumer opportunities through grassroots outreach, events, and nonprofit partnerships.
- Actively expand the company’s presence and reputation in assigned markets.
- Develop and manage events, outreach campaigns, and provider-driven initiatives that result in consumer engagement.
- Conduct outreach to agents in the market and pair them with opportunities generated through provider and community partnerships.
- Monitor conversion and follow-up activity, ensuring opportunities are leveraged effectively.
- Represent the company at health fairs, nonprofit and carrier events, and local association meetings.
- Create and maintain trusted relationships with providers to drive referrals into the agent network.
- Act as the primary point of contact for community partners in assigned markets.
- Track KPIs, including provider partnerships established, events hosted, opportunities generated, and opportunity-to-enrollment conversion.
- Gather market intelligence on consumer trends, competitor activity, and provider needs.
- Report results, challenges, and opportunities regularly to leadership.
- Ensure all outreach and engagement activities comply with federal, state, and carrier regulations.
- Stay up to date on CMS and ACA guidelines governing marketing and provider/community outreach.
- Model the highest standards of integrity and compliance in market activities.
Requirements
- Bachelor’s degree in Business, Marketing, Public Health, or related field (preferred).
- 3+ years of experience in provider relations, healthcare business development, nonprofit/community engagement, or related fields.
- Strong understanding of health insurance markets, especially Medicare Advantage and ACA.
- Proven ability to generate opportunities through partnerships and grassroots outreach.
- Excellent communication, networking, and relationship-building skills.
- Data-driven mindset with ability to track, measure, and act on performance results.
- Proficiency with CRM systems, Microsoft Office/Google Workspace, and virtual collaboration tools.
- Willingness to travel frequently within the assigned territory.
Benefits
- Comprehensive benefits package (medical, dental, vision, 401(k), etc.)
- Opportunities for professional growth and development through ongoing training and industry certifications.
- A collaborative and supportive work culture that values innovation, integrity, and teamwork.
- The chance to lead and optimize a key function within a rapidly growing FMO, contributing to the success of agents and partners nationwide.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
provider relationshealthcare business developmentnonprofit engagementgrassroots outreachKPI trackingmarket intelligenceconsumer engagementopportunity generationcompliance with regulationsdata analysis
Soft Skills
communicationnetworkingrelationship-buildingintegritycollaborationproblem-solvingleadershiporganizational skillsadaptabilitycustomer service
Certifications
Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Public Health