GenLayer Labs

Chief Marketing Officer

• Develop and execute a marketing strategy that aligns with the company’s business goals and strengthens its position in the blockchain and AI industry.
• Lead brand positioning and messaging to clearly communicate the company’s value propositions across diverse target audiences.
• Design and implement engaging marketing campaigns across digital, social, content, events, and influencer channels.
• Cultivate partnerships and collaborations within the blockchain ecosystem to expand reach and visibility.
• Track market trends and competitor activities to identify opportunities for differentiation and growth.
• Develop and mentor a growing marketing team, fostering a culture of creativity, accountability, and results.
• Define and monitor KPIs to evaluate marketing effectiveness, sharing insights and recommendations with the leadership team.
• Collaborate closely with product and engineering teams to ensure alignment between marketing initiatives and product development.
• Drive community engagement through innovative strategies that grow the user base and encourage advocacy within the blockchain space.

Head of Marketing