Genki

Growth Marketing

• You'll be the glue that holds our marketing funnel together.
• Own project management for marketing initiatives. You'll live in JIRA and keep the team moving at ⚡speed.
• Coordinate projects and launches across channels: making sure our designer has assets ready, our social media manager knows what to post, our partnerships team has notified partners, and our ads agency is aligned.
• We're still a fairly small team, so in addition to coordinating others, you'll roll up your sleeves:
• Writing marketing copy: website pages, email campaigns, ad copy, launch announcements.
• Launching landing pages (in coordination with our designer, developers, and ads agency).
• Setting up and managing email campaigns.
• There's one area where we see huge opportunity, and where you'll have total ownership. Other people on the team own channels like social, partnerships, and ads. Lifecycle marketing will be yours to build.
• Build lifecycle marketing from the ground up: Lead nurturing sequences for people who request quotes but don't convert, reactivation campaigns to win back former customers, retention campaigns to reduce churn, upsell flows to convert short-term customers to long-term plans.

Growth Marketing Manager