Content Services Lead

Genetec

full-time

Posted on: 2/9/2026

Location Type: Hybrid

Location: Montreal • Canada

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About the role

Shape and direct marketing content across initiatives and campaigns, making decisions on priorities, formats, and messaging to support strategic objectives
Collaborate with the project manager and cross-channel teams to plan content projects, ensuring alignment with business objectives, campaign schedules, and audience needs
Review, refine, and improve content provided by freelance writers and channel specialists, ensuring clarity, quality, and adherence to brand guidelines
Mentor and coach writers and editors, helping them produce content that aligns with brand storytelling and meets editorial and writing standards
Develop clear, actionable briefs that guide writers on messaging, tone, format, SEO, and audience expectations
Work with subject-matter experts to translate complex or technical topics into compelling, audience-focused narratives
Maintain editorial standards, style guidelines, and the content library to ensure resources are accurate, organized, and accessible
Conduct periodic content audits to identify gaps, opportunities for updates, and alignment with campaign and company priorities
Monitor content performance and provide recommendations to improve engagement, reach, and alignment with strategic objectives
Assist regional marketers in adapting content for local markets while maintaining overall brand consistency

Bachelor's degree in marketing, journalism, communications, or a related field
4–7 years of experience in B2B content marketing, preferably in software, SaaS, or technology
Excellent writing and editing skills, with the ability to translate technical or abstract topics into clear, persuasive content
Good understanding of the B2B buyer journey, demand generation, and how content drives the pipeline
Experience managing editorial calendars and content workflows
Knowledge of SEO and the ability to create content that ranks well and converts
Comfortable working cross-functionally and managing multiple priorities in a deadline-driven environment
Familiarity with best practices for content reuse, mapping, and governance
Fluent in French and English, both spoken and written (this role requires interactions with our international colleagues and clients)

Benefits

Competitive compensation package
Training reimbursement program
Work-life balance supported by flexible working hours
Subsidized meals at our on-site bistro (Les Cordons Bleus)
Unlimited free coffee and fruit
Free parking for all employees
On-site fitness center with a personal trainer, plus multiple health and wellness workshops

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content marketingwritingeditingSEOB2B marketingcontent auditseditorial calendarscontent workflowsdemand generationcontent strategy

Soft Skills

collaborationmentoringcoachingcommunicationorganizational skillsadaptabilityattention to detailstrategic thinkingproblem-solvingtime management

Certifications

Bachelor's degree in marketingBachelor's degree in journalismBachelor's degree in communications