Product Marketing Director
Genesys
full-time
Posted on:
Location Type: Remote
Location: Mexico
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Job Level
About the role
- Drive regional product marketing strategy and execution across Mexico, Central America, and South America
- Ensure that global messaging, positioning, and go-to-market priorities are clearly and consistently applied in-region
- Serve as a bridge between global product marketing and regional field teams
- Provide insights, tailoring narratives, and activating plays that reflect local market dynamics
- Own regional product messaging clarity and consistency
- Drive pipeline impact through focused regional go-to-market execution
- Lead product storytelling for regional events, field activations, and key customer engagements
- Partner closely with regional sales and field marketing leaders
- Represent regional perspectives and requirements back to global teams
Requirements
- 10+ years of experience in product marketing, go-to-market strategy, or related roles within B2B technology or enterprise software environments
- Proven experience supporting regional or multi-market go-to-market execution within a global organization
- Strong strategic thinking combined with the ability to operate hands-on and drive execution
- Excellent communication and storytelling skills
- Demonstrated ability to work cross-functionally and influence without direct authority
- Fluent in business English
Benefits
- great benefits and perks like larger tech companies
- independence to make a larger impact on the company
- ownership of their work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategyB2B technologyenterprise software
Soft Skills
strategic thinkingcommunication skillsstorytelling skillscross-functional collaborationinfluence without authority