Growth and Community Manager
Pickle
Director – Community Communications, Buick & GMC
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: California, Missouri, Texas • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead the development and execution of enterprise-level community engagement strategies aligned with GM C and Buick’s brand and business goals.
- Serve as a subject matter expert on cultural trends, community dynamics, and brand storytelling.
- Lead the identification and nurturing of targeted and strategic Buick GMC communities that connect with, and elevate, the brands.
- Design and implement innovative engagement campaigns that span digital, experiential, and earned media channels, connecting deeply with the communities that Buick and GMC are targeting.
- Collaborate across functions and regions to integrate community insights into product launches, brand campaigns, and corporate initiatives.
- Build and maintain strategic relationships with cultural leaders, influencers, and community partners.
- Use advanced analytics and insights to evaluate impact and optimize engagement strategies.
- Drive change by proposing and implementing new methods, systems, and policies that enhance community connection and brand equity.
- Mentor and guide junior and mid-level team members, fostering a culture of innovation and accountability.
- Influence senior leadership and cross-functional stakeholders through compelling narratives and strategic counsel.
- Lead large-scale projects with broad visibility and measurable contributions to GM’s functional and enterprise outcomes.
Requirements
- 8–10+ years of experience in brand communications, cultural marketing, or community engagement.
- Recognized experience connecting with communities in elevated adventure space, premium and high-end outdoors, sports and communications with a portfolio of high-impact work (GMC).
- Recognized experience connecting with creative and artistic communities with a specific and sophisticated design sensibility (Buick).
- Proven success leading complex, cross-functional initiatives with enterprise-level impact.
- Exceptional strategic thinking, storytelling, and stakeholder management skills.
- Ability to work independently in a complex environment and influence across functions.
- Experience mentoring others and contributing to team development and performance.
- Strong business acumen and ability to translate insights into action.
Benefits
- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
community engagement strategiesbrand communicationscultural marketingengagement campaignsadvanced analyticsstrategic relationshipsproject managementstakeholder managementstorytellingcross-functional initiatives
Soft skills
strategic thinkinginfluencementoringteam developmentinnovationaccountabilitycommunicationcollaborationindependencebusiness acumen