General Motors

Senior Content Designer, Language Systems, Human Interface Design

General Motors

full-time

Posted on:

Location Type: Remote

Location: Missouri • United States

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Salary

💰 $105,600 - $140,700 per year

Job Level

Senior

About the role

  • Build and evolve governance models—including workflows, decision frameworks, review practices, and change‑management processes—that scale content quality across teams.
  • Evaluate, pilot, and operationalize AI‑enabled content tools like linting engines, terminology platforms, writing assistants, and evaluation tools to improve consistency and efficiency.
  • Establish criteria and assessment methods for tool selection, ensuring solutions align with HID workflows, design systems, and content quality goals.
  • Create clear, authoritative documentation—standards, playbooks, patterns, system guides, and reference materials—to support large-scale adoption.
  • Collaborate with the design system team to embed language foundations into components, patterns, and UI guidance.
  • Write and refine content directly in Figma to validate standards against real flows, wires, and UI constructs.
  • Partner with mobile, web, and vehicle content designers to ensure terminology and patterns remain aligned across connected journeys.
  • Lead working sessions, audits, and reviews to enforce governance practices and ensure consistency across teams and platforms.
  • Lead the HID studio in systems thinking, tool adoption, and decision-making related to language quality and governance.
  • Advocate for clarity, consistency, and system integrity across product and design partners.

Requirements

  • A portfolio demonstrating systems thinking, content design maturity, standards creation, and successful integration of technology and tools in content processes.
  • Strong technical proficiency in Figma, components, plugins, and variables.
  • Strong sense of ownership and ability to create structure in ambiguous environments.
  • Experience shaping governance models, playbooks, or tool strategies for content systems.
  • Deep understanding of human interface design principles and how language contributes to usability.
  • Strong UX writing instincts with a preference for precision, clarity, and minimalism.
  • High comfort level with technical concepts; ability to understand engineering and product terminology quickly.
  • Experience with content quality or AI-enabled tools (Ditto, Acrolinx, and Markup AI strongly preferred).
  • Expertise in information architecture, taxonomy, and structuring complex content systems.
  • Confident presenter skilled at driving alignment and influencing executive stakeholders.
  • Collaborative, kind teammate who contributes to a positive, supportive team culture.
  • Experience developing standards and governance documentation.
Benefits
  • medical
  • dental
  • vision
  • Health Savings Account
  • Flexible Spending Accounts
  • retirement savings plan
  • sickness and accident benefits
  • life insurance
  • paid vacation & holidays
  • tuition assistance programs
  • employee assistance program
  • GM vehicle discounts and more.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
FigmaAI-enabled content toolslinting enginesterminology platformswriting assistantsevaluation toolsinformation architecturetaxonomycontent qualitygovernance models
Soft Skills
systems thinkingownershipclaritycollaborationpresentationinfluencingsupportive team cultureUX writingdecision-makingambiguity management