Group Product Manager – Engagement Platforms
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: Warren • Missouri • United States
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Salary
💰 $134,700 - $245,000 per year
About the role
- Responsible for MarTech Product from solution design to implementation and adoption
- Lead and mentor a team of Product Managers and Analysts
- Partner with marketing leaders to develop and communicate product roadmaps
- Partner with internal / external delivery teams to design and delivery platform features
Requirements
- 7+ years of hands-on experience with campaign management, marketing communication platforms like Adobe, Salesforce, Push, SMS as a business architect or product manager is required
- In-depth knowledge of modern campaign marketing software, ESP, SMS, and lead tools, along with a solid understanding of Marketing Technology (MarTech), Advertising Technology (AdTech), and APIs / middleware integrations
- Experience architecting, designing, and deploying complex technology, with an eye towards automation, simplicity, and rationalization
- Experience and comfort managing direct and indirect teams; scrums, agile cross functional teams, vendor stakeholders
- Proven experience succeeding in complex, matrix and cross-functional projects
- Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
- Innovative thinking to approach challenges from multiple fronts, and ability to think outside the box
- Experience setting, managing, and reporting against multi-year plans, budgets, critical metrics, breakthroughs, roadmaps, etc.
- Ability to inspire, influence and collaborate across a wide range of constituents across functions and organizational levels
- Demonstrated organizational skills, ability to prioritize tasks and manage time efficiently while maintaining attention to detail
- Excellent written, presentation and oral communication skills
- Willing to take action and enjoy working in a fast paced, dynamic environment
- Build trust and an environment where new ideas are welcomed with people from all levels of the organization.
- Leads and collaborates with a large set of stakeholders to identify, build, and test customer value propositions.
- Lead product managers in enabling them to drive the product strategy and roadmaps adhering to the Objectives and Key results
- Communicate complex subjects in a simple and straightforward way, and is a skilled problem solver that utilizes data and experience to identify problems and solutions
- Define the product vision, strategy, and roadmap based on customer needs and market trends.
- Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to ensure product goals and priorities alignment.
- Conduct market research and competitive analysis to identify market opportunities and potential threats.
- Develop and manage product requirements, including user stories, use cases, and functional specifications.
- Create and maintain product backlogs and prioritize features and enhancements based on business value, customer needs, and technical feasibility.
- Work closely with UX/UI designers to develop intuitive and compelling user interfaces.
- Define and track key metrics using OKRs and KPIs to measure product success and inform future decisions.
- Communicate product updates, progress, and plans to stakeholders across the organization, including executives, customers, and partners.
- Manage product launches, including developing go-to-market strategies and coordinating cross-functional teams to ensure successful product launches.
- Conduct post-launch analysis to evaluate product performance and identify areas for improvement.
- Continuously iterate and improve the product based on user feedback, market trends, and business goals.
- Communicate changes of scope and delivery items to impacted teams and delivery of core products to be used across multiple LOBs seamlessly.
Benefits
- medical, dental, vision
- Health Savings Account
- Flexible Spending Accounts
- retirement savings plan
- sickness and accident benefits
- life insurance
- paid vacation & holidays
- tuition assistance programs
- employee assistance program
- GM vehicle discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementmarketing communication platformsAdobeSalesforceESPSMSAPIsmiddleware integrationsproduct requirementsuser stories
Soft Skills
leadershipmentoringcollaborationcommunicationorganizational skillsproblem solvinginnovative thinkingtime managementinfluencetrust building