General Motors

Motion Designer – Visual Identity, Design System

General Motors

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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About the role

  • Define and evolve motion principles that express GM’s brand behavior, tone, and personality
  • Design scalable motion systems—including guidelines, libraries, and toolkits—that support consistent application across teams and platforms
  • Explore motion as a key form of brand expression across UI, marketing, storytelling, vehicle interfaces, and experiential touchpoints
  • Design and produce high-quality 2D and 3D motion studies, prototypes, and reference animations
  • Translate brand strategy and visual identity into clear, repeatable motion patterns and behaviors
  • Collaborate closely with Visual Designers, UX/UI Designers, Brand Strategists, and Developers to integrate motion into design systems and products
  • Develop sketches, storyboards, and motion explorations to communicate concepts clearly before production
  • Ensure motion enhances usability and accessibility by guiding attention, hierarchy, and feedback
  • Maintain consistency and quality while adapting motion systems to different contexts, platforms, and technical constraints
  • Research, test, and thoughtfully apply new motion techniques and tools, keeping the brand current and relevant
  • Contribute to documentation and standards that help scale motion design across the organization
  • Provide feedback, guidance, and mentorship to elevate motion craft and consistency across teams.

Requirements

  • 5+ years of professional experience in motion design, with a focus on brand identity, product ecosystems, or design systems
  • A strong portfolio, online or shared privately, which demonstrates motion used intentionally to support brand expression, clarity, and storytelling
  • Expert proficiency in Adobe After Effects and Premiere Pro; experience with 3D tools such as Cinema 4D or Blender
  • Strong foundation in visual design fundamentals, including typography, composition, timing, rhythm, and hierarchy
  • Experience designing motion for digital products, UI, and interactive experiences
  • Systems-level thinking with the ability to create motion solutions that scale across platforms and teams
  • Strong communication skills, including the ability to articulate design rationale and present work to stakeholders
  • Collaborative mindset with experience working closely with designers, developers, and cross-functional partners.
Benefits
  • From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
motion design2D motion studies3D motion studiesstoryboardingvisual design fundamentalstypographycompositiontimingrhythmhierarchy
Soft Skills
strong communication skillscollaborative mindsetmentorshipfeedbackguidancearticulating design rationaleteam collaborationusability enhancementaccessibility focussystems-level thinking