General Motors

Manager, Customer Lifecycle Marketing

General Motors

full-time

Posted on:

Location Type: Hybrid

Location: Markham • Canada

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Salary

💰 CA$131,000 - CA$180,900 per year

About the role

  • Lead the development and evolution of the CLM roadmap.
  • Oversee the team in translating business objectives into a cohesive strategy that spans the entire ownership lifecycle.
  • Identify whitespace opportunities for lifecycle intervention to reduce churn.
  • Lead the collaboration with data and lifecycle teams to ensure a single source of truth for customer data is utilized across all communications.
  • Direct the design and optimization of complex customer journeys.
  • Establish governance standards to ensure all automated touchpoints are timely, relevant, and adhere to global brand standards.
  • Lead the briefing process and manage high-level project timelines.
  • Ensure the team delivers flawless execution across multiple simultaneous campaigns.
  • Drive a "Channel-Agnostic" strategy.
  • Collaborate with digital and data engineering teams to ensure CLM tools are effectively integrated into the broader marketing technology stack.
  • Oversee the technical health of triggers and data feeds to ensure real-time personalization at scale.
  • Act as the primary liaison between Brand, Digital, Media, and Regional teams.
  • Ensure all teams are aligned on messaging, cadence, and timing to prevent "customer fatigue."
  • Establish a clear & cohesive measurement framework for performance tracking.

Requirements

  • Successfully obtained a Bachelor’s degree in marketing, Business Administration, or related field.
  • 5+ years in CRM management or a related field, with experience in cross-functional integration.
  • Proficient in enterprise CRM software (Adobe, Salesforce, etc), data visualization and analytics platforms (Power BI); experience with customer data platforms and audience segmentation.
  • Strong data analysis skills and an ability to translate insights into actionable strategies.
Benefits
  • Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
  • Healthcare, dental and vision benefits including health care spending account and wellness incentive.
  • Life insurance plans to cover you and your family.
  • Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
  • GM Vehicle Purchase Plan for you, your family, and friends.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM managementdata analysiscustomer journey designaudience segmentationperformance trackinglifecycle interventiongovernance standardsreal-time personalizationcross-functional integrationstrategy development
Soft Skills
leadershipcollaborationcommunicationproject managementstrategic thinkingteam alignmentproblem-solvingexecution excellenceadaptabilitystakeholder management
Certifications
Bachelor’s degree in marketingBachelor’s degree in Business Administration