Go-to-market Strategy and digital experience innovation
Define the consumer and installer journey for digital quoting
Define opportunity for digital consumer and installer tools, identifying unmet needs and priority areas
Leverage financial KPIs to build the business case for technology investment
Stay ahead of industry trends, competitor strategies, and emerging technologies to inform strategic direction.
Champion innovation within the strategy, identifying opportunities for differentiation, efficiency, and user delight.
Define and evolve vision for virtual selling and quoting capability across Generac’s consumer and installer touchpoints
Align priorities with enterprise go to market strategy and product go to market strategy
Own the end to end product performance, leveraging performance KPIs, analytics and user feedback
Develop a 0 to 1 plan inclusive of market understanding, pilots, MVP, and long term opportunity
Liaise between business stakeholders, product, design, and development, ensuring shared understanding and alignment to outcomes.
Provide thought leadership and subject-matter expertise, guiding cross-functional teams toward scalable, user-centered, and technically sound solutions.
Represent digital product leadership in enterprise planning discussions, advocating for product needs and user experience improvements.
Lead Roadmap, backlog prioritization, refinement, and delivery planning to ensure execution aligns with strategy and value delivery.
Drive continuous improvement in product development practices, release management, and digital content operations.
Promote best practices for user research, experimentation, UAT, and iteration to achieve high-quality outcomes.
Serve as a mentor and advisor to peers and junior product professionals, contributing to the growth of the product management discipline within the organization.

Requirements

8+ years of experience as a Product Manager/Owner working in an agile environment or similar digital product management role
Experience leading large-scale high business impact digital platforms with a meaningful go-to-market component
Experience with products that bridge digital experience and physical experience then translate into physical world outcomes. Home services a plus
Experience managing product roadmaps and backlogs in a complex highly matrixed environment
Experience developing products incorporating personalization and AI for customized outcomes
Experience with commerce products, especially B2B2C
Knowledge of agile scrum methodology
Strong ability to influence across a matrixed organization
Ability to understand and synthesize complex business and technical requirements
Excellent written and verbal communication skills with Director + leaders
Strong analytical and problem-solving abilities.

Benefits

medical, dental and vision plans
life insurance
long-term disability
flexible spending and health savings accounts
accrued paid time off
8 paid Holidays
401(k) retirement benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product managementagile methodologydigital experiencego-to-market strategyproduct roadmap managementbacklog prioritizationuser researchAI personalizationdigital quotingcommerce products

Soft Skills

influencingcommunicationanalytical skillsproblem-solvingleadershipmentoringcollaborationstrategic thinkinguser-centered designcontinuous improvement