gener8tor

Social Media Manager

• Own gener8tor social publishing: plan, write, and schedule content for gener8tor-owned channels (LinkedIn, X/Twitter, Instagram, Facebook, YouTube, Threads, TikTok as applicable); ensure brand voice, accessibility, and consistency.
• Build and maintain a master social database covering startups, program partners, investors, alumni, and stakeholders (handles, platforms, tags, relationship type, vertical, geography, posting cadence, engagement history).
• Monitor and log ecosystem mentions of gener8tor programs and partners; tag and categorize mentions; surface opportunities for amplification, cross-posting, and timely outreach.
• Track engagement and performance across platforms with dashboards and reports (impressions, ER, clicks, follower growth, traffic, conversions, sentiment); share insights with Marketing, Partnerships, and program leads.
• Create amplification toolkits (copy blocks, assets, links, hashtags, UTMs) for startups and partners to promote program milestones.
• Collaborate with startups and partners to coordinate timing, message pull-through, and co-marketing moments; maintain simple SLAs for requests and approvals.
• Maintain a content calendar aligned to program timelines; coordinate with PR, email, web, and events to maximize reach and sequencing.
• Stand up and continuously improve social listening and governance (keywords, hashtags, competitor/peer sets, handle hygiene, escalation paths for issues).
• Own community management on gener8tor channels: respond/route DMs and comments, escalate partner questions, and capture FAQs for future content.
• Manage an organized asset library (images, video clips, templates); brief Design on needs; ensure rights/credits and brand compliance.
• Measure what matters: tie social activity to program KPIs (applications, attendance, speaker/investor interest, partner satisfaction) and recommend next actions.
• Support event coverage (live posting and recaps) for OnRamp and other flagship moments, coordinating with PR and on-site teams.
• Handle multiple projects and a high volume of asks while meeting SLAs and deadlines; document processes to ensure reliability and scale.

Public Relations

• gener8tor’s turnkey platform for the creative economy connects startups, entrepreneurs, artists, investors, universities and corporations.
• Elevate awareness of gener8tor programs and partner accounts through storytelling, proactive media outreach, and account management.
• Own PR intake and account management; triage requests, translate goals into briefs, set timelines/SLAs, and keep stakeholders updated.
• Plan and execute account-specific PR campaigns for OnRamp, gBETA, Investment & Skills Accelerators, and Creative Music.
• Draft co-branded press materials (press releases, media advisories, pitches, talking points, bylines, case studies) and ensure brand alignment.
• Proactively pitch stories to media, coordinate media moments, and secure coverage to drive program KPIs and partner visibility.
• Maintain reporting (coverage, reach, message pull-through, backlinks, SOV) and build targeted media lists.
• Package earned media for amplification across social, newsletters, web, and events; uphold partner approval workflows and CRM/PRM hygiene.
• Support issues/crisis communications and manage multiple projects while meeting SLAs and deadlines.

PR Specialist

Video Editor

• gener8tor’s turnkey platform for the creative economy connects startups, entrepreneurs, artists, investors, universities and corporations.
• Edit and produce high-quality video content that aligns with brand and marketing goals for website, social, campaigns, and events.
• Collaborate with Director of Design and Marketing, VP of Business Development, product line leaders, and startups to deliver video projects.
• Create promotional videos, interviews, event recaps, and social media clips; manage post-production tasks including sound, color correction, and graphics integration.
• Organize and maintain video assets; manage multiple projects simultaneously while meeting deadlines; stay updated on video trends and tools.