Growth Marketing Manager
Geneo
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Salary
💰 $85,000 - $90,000 per year
About the role
- Own paid acquisition strategy across Google Ads, Meta, LinkedIn, and emerging channels driving MQL volume and quality
- Build, launch, and optimize campaigns tied to clear KPIs: MQLs, CPL, CAC, and pipeline contribution
- Partner with Brand and Content to translate positioning into high-converting ads, not generic performance copy
- Continuously test creative, messaging, audiences, and offers with clear hypotheses
- Build and optimize lead nurture flows for different audiences (leads, providers, device owners, consumers)
- Track and report on performance weekly and monthly, including insights and recommendations
- Support forecasting and budget planning with data-backed recommendations
- Collaborate with Brand and Content,
- Work closely with Sales to align on lead quality, follow-up, and pipeline feedback.
Requirements
- 5–8+ years of experience in growth, performance, or demand generation marketing
- 2-4 years proven experience owning paid media budgets and reporting on financial impact on Google Ads and Meta Ads
- Deep familiarity with CRMs, workflows, automations and analytics tools
- Hands on experience with SEO & SEM and website traffic analytics
- Strong UX and conversion instincts, you know what “good” looks like and why
- Comfortable working in fast-moving environments with changing priorities.
Benefits
- full health benefits, that’s medical, dental, vision, FSAs, and HSAs.
- Basic Life/AD&D and Long-Term Disability coverage at no cost to you!
- 401(K) plan with an employer match
- facials!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid acquisition strategyGoogle AdsMeta Adscampaign optimizationMQLCPLCAClead nurture flowsSEOSEM
Soft skills
collaborationcommunicationdata analysisadaptabilitystrategic thinking