Geneo

Growth Marketing

• Own paid acquisition strategy across Google Ads, Meta, LinkedIn, and emerging channels driving MQL volume and quality
• Build, launch, and optimize campaigns tied to clear KPIs: MQLs, CPL, CAC, and pipeline contribution
• Partner with Brand and Content to translate positioning into high-converting ads, not generic performance copy
• Continuously test creative, messaging, audiences, and offers with clear hypotheses
• Build and optimize lead nurture flows for different audiences (leads, providers, device owners, consumers)
• Track and report on performance weekly and monthly, including insights and recommendations
• Support forecasting and budget planning with data-backed recommendations
• Collaborate with Brand and Content,
• Work closely with Sales to align on lead quality, follow-up, and pipeline feedback.

Growth Marketing Manager

Graphics Designer

• Design and produce high-quality visual assets across digital, print, web, email, social, sales enablement, and event materials.
• Apply and evolve brand guidelines across all deliverables to ensure consistency and quality.
• Adapt creative direction into multiple formats while maintaining visual integrity.
• Develop templates and repeatable design systems to support scalable marketing execution.
• Plan and execute photo and video shoots for products, campaigns, events, and marketing content.
• Develop shot lists, production plans, and asset requirements aligned to campaign objectives.
• Execute in-house photography and videography, including lighting, composition, and camera setup.
• Edit and retouch photography and video assets for use across marketing channels.

Graphic Designer

Sales

• Support Territory Growth: Partner with your Area Sales Manager to meet and exceed territory sales goals across capital equipment and consumables
• Pipeline Development: Research and qualify new prospects; initiate outreach via phone, email, events, and in-person visits to build territory pipeline
• Customer Engagement: Build authentic relationships with med-spas, dermatology and plastic surgery practices, and luxury spas; understand their business goals and identify Geneo solutions to meet them
• Sales Enablement: Assist with demos, proposals, and follow-up communication to close deals and onboard new customers
• Consumables Management: Monitor customer reorder patterns, support retention strategies, and identify upsell or cross-sell opportunities
• CRM Discipline: Log activity, leads, and updates accurately in Salesforce (or equivalent CRM) to maintain visibility and ensure forecast accuracy
• Event Support: Represent Geneo at trade shows, industry events, and training sessions to promote brand awareness and generate new leads
• Cross-Functional Collaboration: Work with Marketing, Customer Success, and Operations to deliver a seamless customer experience from sale to post-install support
• Continuous Learning: Participate in ongoing training and mentorship to deepen product knowledge, sales skills, and industry expertise.

Area Sales Associate

• partner with Area Sales Manager to meet and exceed territory sales goals
• research and qualify new prospects; initiate outreach via phone, email, events, and in-person visits
• build authentic relationships with med-spas, dermatology and plastic surgery practices, and luxury spas
• assist with demos, proposals, and follow-up communication
• monitor customer reorder patterns, support retention strategies
• log activity, leads, and updates accurately in Salesforce

Sales Associate

Account Executive

• Manage inbound marketing-qualified leads (MQLs), trade show leads, and digital inquiries, ensuring timely follow-up and conversion.
• Conduct discovery calls to qualify opportunities, assess customer fit, and identify business needs.
• Close business remotely when possible, including capital and consumable sales; escalate complex or high-value opportunities to field sales as needed.
• Conduct virtual product demos and trainings to support customer onboarding and ensure early consumable adoption.
• Maintain accurate activity and conversion tracking in CRM (Salesforce or equivalent).
• Align with regional sales goals across the West Coast territories, specifically Washington, Oregon, and Arizona.
• Partner with Area Sales Managers (ASMs) to drive joint success.
• Support field teams with virtual follow-up, appointment setting, and qualified lead preparation to ensure a seamless customer journey.
• Contribute to regional campaigns, events, and initiatives that drive awareness and new customer acquisition.
• Develop and execute creative outreach strategies using phone, email, and social platforms to expand market reach.
• Nurture relationships with prospective and existing customers to build loyalty and promote Geneo’s brand values.
• Support early-stage customers through training, product education, and consumable onboarding to ensure utilization success.
• Provide feedback from customers and leads to Marketing and Sales leadership to inform messaging, promotions, and campaigns.

Area Sales Representative

Manager

• Own the clinical education strategy for assigned regions: define competencies, certification pathways, refresher cadence, and quality benchmarks.
• Lead annual competency programs for sales and field teams; ensure consistent demo excellence and treatment delivery.
• Translate clinical insights into scalable curricula (on-site, virtual, LMS) for onboarding, mid-year meetings, and product/ protocol updates.
• Architect launch education (pre-work, live sessions, post-work) with clear readiness criteria, assessments, and utilization goals.
• Build advanced modules for KOLs and high-impact customers; standardize post-launch reinforcement and adoption playbooks.
• Partner with Marketing to align clinical messaging, visuals, and toolkits across decks, guides, and in-market activations.
• Coach and mentor Clinical Trainers/CTMs to deliver consistent, high-impact facilitation; provide ride-alongs, feedback, and development plans.
• Partner with ASMs, RSDs, and Sales Development to run regional workshops that drive trial-to-close and post-sale utilization.
• Represent Geneo clinically at trade shows, national/mid-year meetings, and strategic customer events.
• Define and track education KPIs (competency pass rates, launch readiness, utilization lift, CSAT, and time-to-independence).

Growth Marketing Manager

Graphic Designer

Area Sales Associate

Sales Associate

Area Sales Representative

Senior Clinical Education Manager