Geneo

Sales Operations Manager

• Support Salesforce end users by troubleshooting issues and resolving day-to-day questions.
• Act as an advocate for Sales stakeholders, capturing feedback and translating it into system improvements.
• Develop and maintain clear, user-friendly documentation and training materials.
• Deliver training sessions and enablement resources to drive Salesforce adoption and confidence.
• Support change management initiatives tied to new features, enhancements, and process updates.
• Document, enforce, and maintain Salesforce data governance policies.
• Ensure data quality, accuracy, and consistency across accounts, contacts, opportunities, and territories.
• Perform regular data audits and validations to maintain reporting and forecasting integrity.
• Maintain territory structures, account ownership rules, and customer alignment.
• Collect, analyze, and interpret sales data to identify trends, patterns, and performance insights.
• Develop and maintain Salesforce dashboards and reports to provide real-time visibility for Sales and leadership.
• Partner with Sales leadership, Product Managers, and stakeholders to analyze business needs and define requirements.
• Translate business needs into functional Salesforce solutions using standard Salesforce capabilities.
• Promote operational excellence through standardized processes, best practice sharing, and governance.
• Own and manage the Salesforce enhancement backlog, partnering with stakeholders to prioritize initiatives.

Sales Operations Analyst

Growth Marketing

• Own paid acquisition strategy across Google Ads, Meta, LinkedIn, and emerging channels driving MQL volume and quality
• Build, launch, and optimize campaigns tied to clear KPIs: MQLs, CPL, CAC, and pipeline contribution
• Partner with Brand and Content to translate positioning into high-converting ads, not generic performance copy
• Continuously test creative, messaging, audiences, and offers with clear hypotheses
• Build and optimize lead nurture flows for different audiences (leads, providers, device owners, consumers)
• Track and report on performance weekly and monthly, including insights and recommendations
• Support forecasting and budget planning with data-backed recommendations
• Collaborate with Brand and Content,
• Work closely with Sales to align on lead quality, follow-up, and pipeline feedback.

Growth Marketing Manager

Graphics Designer

• Design and produce high-quality visual assets across digital, print, web, email, social, sales enablement, and event materials.
• Apply and evolve brand guidelines across all deliverables to ensure consistency and quality.
• Adapt creative direction into multiple formats while maintaining visual integrity.
• Develop templates and repeatable design systems to support scalable marketing execution.
• Plan and execute photo and video shoots for products, campaigns, events, and marketing content.
• Develop shot lists, production plans, and asset requirements aligned to campaign objectives.
• Execute in-house photography and videography, including lighting, composition, and camera setup.
• Edit and retouch photography and video assets for use across marketing channels.

Sales Operations Analyst

Growth Marketing Manager

Graphic Designer