Geneo

Communications

• Lead the development of B2C marketing campaigns that build awareness, consideration, and demand for Glo2Facial among consumers.
• Develop educational and inspirational content that drives consumers to actively seek out Glo2Facial treatments and partner providers.
• Support patient acquisition and retention initiatives through email, SMS, paid media, landing pages, and digital campaigns.
• Create compelling consumer messaging that communicates treatment benefits, outcomes, differentiation, and brand positioning.
• Partner with Social Media to align paid, organic, influencer, and promotional initiatives to maximize brand visibility and engagement.
• Support consumer-focused promotions, seasonal campaigns, treatment awareness initiatives, and product launches.
• Analyze consumer behavior, campaign performance, and engagement metrics to optimize messaging, targeting, and conversion.
• Help shape the customer journey from awareness through consideration, appointment booking, treatment experience, and loyalty.
• Write and edit compelling copy across email, SMS, websites, digital advertising, landing pages, and campaign assets while maintaining Geneo's brand voice and clinical credibility.
• Develop high-performing copy for paid media channels including Google, Meta, Pinterest, YouTube, and emerging digital platforms.
• Create content that supports both consumer education and provider engagement.
• Apply AEO and GEO best practices to improve visibility across search engines, AI-powered search experiences, and generative answer platforms.
• Maintain strong editorial standards across all marketing materials, ensuring consistency, accuracy, and brand alignment.
• Support provider-facing marketing initiatives, sales enablement materials, promotional campaigns, and practice growth programs.
• Develop collateral, email campaigns, and communications that help providers successfully market Glo2Facial within their businesses.
• Partner with Sales to support lead generation efforts, nurture programs, and provider communications.
• Assist with trade marketing initiatives, educational campaigns, and industry event communications.
• Own and manage HubSpot workflows, automation, segmentation, and nurture campaigns across both B2C and B2B audiences.
• Build and execute email and SMS campaigns that drive engagement, retention, and conversion.
• Support lead management, MQL tracking, and sales alignment initiatives.
• Build reporting dashboards and analyze campaign, funnel, and customer performance metrics.
• Translate marketing data into actionable insights that improve campaign performance and customer engagement.
• Support development of campaign messaging, brand narratives, and outward-facing communications.
• Write and maintain website content that reflects current campaigns, products, and brand initiatives.
• Develop internal communications including product launches, campaign updates, and organizational announcements.
• Support event, activation, and experiential marketing communications.
• Maintain press materials, fact sheets, brand resources, and marketing assets.
• Monitor industry trends, consumer behavior, competitive activity, and cultural moments to identify opportunities for growth and innovation.

Marketing & Communications Manager

Marketing

• Leads the strategy and execution of Geneo LLC’s full funnel marketing engine
• Oversees brand storytelling, organic and paid growth, earned media, and revenue-driving digital programs
• Creates cross channel cohesion and directs a hybrid team of in-house talent and external specialists
• Builds and leads the annual integrated marketing plan across brand, growth, content, social, PR, influencer, and paid media
• Owns development and governance of Geneo’s brand narrative, positioning, voice, and messaging architecture
• Directs quarterly content pillars that serve both providers and consumers
• Guides content direction across web, email, sales collateral, campaigns, and national events
• Manages PR partner and press strategy, ensuring industry coverage
• Oversees paid search, paid social, programmatic, and performance campaigns
• Builds dashboards and reporting for Leadership to assess performance across the funnel
• Partners with Product and Operations to ensure smooth customer experience and inventory planning.

Marketing & Communications Manager

Senior Manager, Integrated Marketing