Senior Manager, Integrated Marketing

Geneo

Senior Manager leading integrated marketing strategies for Geneo, transforming the professional aesthetics market. Overseeing brand storytelling, digital programs, and a hybrid marketing team.

Posted 6/5/2026full-timeRemote • California • 🇺🇸 United StatesSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

content marketingbrand strategydigital storytellingdigital marketing performance metricscampaign planningperformance reportingcross channel marketingpaid mediaearned mediaprogrammatic advertising

Soft Skills

leadershipcommunicationcollaborationstrategic thinkingcreativityadaptabilityproject managementanalytical thinkingstorytellingteam management

Tools & Technologies

CMS platformsHubSpotproject management toolsAI writing assistantsanalytics dashboardsemail marketing toolssocial media platformsperformance dashboardscontent management systemsdigital advertising tools

Industry Keywords

skincarebeautywellnessbrand narrativemessaging architectureinfluencer marketingorganic growthpaid growthcustomer experienceinventory planning

About the role

Key responsibilities & impact

Leads the strategy and execution of Geneo LLC’s full funnel marketing engine
Oversees brand storytelling, organic and paid growth, earned media, and revenue-driving digital programs
Creates cross channel cohesion and directs a hybrid team of in-house talent and external specialists
Builds and leads the annual integrated marketing plan across brand, growth, content, social, PR, influencer, and paid media
Owns development and governance of Geneo’s brand narrative, positioning, voice, and messaging architecture
Directs quarterly content pillars that serve both providers and consumers
Guides content direction across web, email, sales collateral, campaigns, and national events
Manages PR partner and press strategy, ensuring industry coverage
Oversees paid search, paid social, programmatic, and performance campaigns
Builds dashboards and reporting for Leadership to assess performance across the funnel
Partners with Product and Operations to ensure smooth customer experience and inventory planning.

Requirements

What you’ll need

5–7 years of experience in content marketing, brand strategy, or digital storytelling
Demonstrated ability to lead content initiatives across digital channels with measurable business impact
Excellent written and verbal communication skills; adept at crafting messaging for a variety of audiences and channels
Strong understanding of digital marketing performance metrics and attribution
Experience with editorial calendars, campaign planning, and performance reporting
Ability to work collaboratively in a fast-paced, cross-functional environment
Familiarity with tools such as CMS platforms, HubSpot, project management tools, AI writing assistants, and analytics dashboards
Experience in the skincare, beauty, or wellness industry strongly preferred.

Benefits

Comp & perks

full health benefits, that’s medical, dental, vision, FSAs, and HSAs
Basic Life/AD&D and Long-Term Disability coverage at no cost to you
401(K) plan with an employer match
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