GeneDx

Director, GTM Operations

GeneDx

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $190,000 - $215,000 per year

Job Level

Lead

About the role

  • Own and rebuild the end-to-end marketing operations function, including GTM systems, data architecture, campaign taxonomy, and a unified attribution and performance measurement framework that credibly ties marketing activity to pipeline and revenue.
  • Serve as the primary owner of marketing systems and infrastructure, including Salesforce GTM workflows, object models, and swim lanes, ensuring clarity of ownership, governance, and scalability across a shared enterprise instance
  • Navigate and resolve access, ownership, and governance constraints across systems and data, partnering with IT, Engineering, and Analytics to establish clear operating models and decision rights
  • Define and maintain the data models, workflows, and handoffs that connect marketing activity to pipeline, forecasting, and revenue reporting
  • Establish and own the operational and reporting cadence for marketing performance, including data refresh cycles, attribution reporting, forecasting inputs, and post-campaign analysis, ensuring outputs are trusted, repeatable, and decision-ready at the executive level
  • Partner with Marketing leadership to translate GTM strategy into scalable systems, data models, and operational workflows, ensuring consistency across tools and reporting layers
  • Own marketing data quality, integrity, and governance, including definitions, taxonomy, documentation, and change management
  • Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned
  • Provide executive-ready visibility into marketing and GTM performance by delivering clear, actionable reporting and insights
  • Partner with Finance to support budget governance, planning inputs, and performance measurement, ensuring alignment between spend, pipeline, and outcomes
  • Proactively assess gaps and failure points across systems, data, and processes, and lead prioritization, remediation, and rebuild efforts to support GeneDx’s evolving GTM strategy
  • Collaborate closely with Business Operations & Enablement to support adoption of operational systems, while maintaining clear ownership of tooling, data integrity, and performance measurement.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field required
  • Master’s degree preferred but not required
  • 8–12 years of experience in marketing operations, revenue operations, or GTM operations roles
  • 3–5 years of people management experience
  • Deep hands-on experience with Salesforce and marketing automation platforms in complex B2B environments
  • Experience supporting multi-channel GTM motions including demand generation, ABM, lifecycle, and field sales
  • Proven track record operating in high-growth, complex, or regulated environments preferred (healthcare, diagnostics, life sciences a plus)
Benefits
  • Paid Time Off (PTO)
  • Health, Dental, Vision and Life insurance
  • 401k Retirement Savings Plan
  • Employee Discounts
  • Voluntary benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data architecturecampaign taxonomyattribution reportingdata modelsworkflowsperformance measurementdata qualitydata integritychange managementbudget governance
Soft Skills
leadershipcollaborationproblem-solvingcommunicationstrategic thinkinganalytical skillsdecision-makingorganizational skillsadaptabilitygrowth mindset
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in AnalyticsMaster’s degree (preferred)