Genea

Product Marketing Manager – GTM

Genea

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $115,000 - $130,000 per year

About the role

  • Own positioning and messaging for key products and initiatives
  • Evaluate product releases and determine GTM approach and priority
  • Lead launch framing for revenue and expansion initiatives
  • Use product utilization data to draw insights for messaging and enablement
  • Build partner-ready narratives that enable selling through integrators
  • Develop competitive and migration positioning
  • Partner with Partner Marketing on launch communication and enablement
  • Lead messaging and value framing for Submeter Billing and ODHVAC products
  • Support demand generation and sales with clear use-case storytelling
  • Help shape expansion and standardization narratives
  • Drive case study and customer proof strategy (written and video)
  • Partner with Product on customer interviews and advisory programs
  • Turn customer insights into GTM and positioning inputs
  • Maintain up-to-date competitive messaging and objection handling
  • Refresh key assets based on market changes and GTM needs
  • Use AI tools to increase speed, scale, and quality of work
  • Continuously improve workflows and content reuse

Requirements

  • 6–10+ years in Product Marketing, GTM, or related roles
  • Experience in B2B SaaS; channel or partner-led models preferred
  • Proven ability to influence without authority
  • Strong positioning and messaging instincts
  • Comfort working across Product, Sales, and Marketing
  • Customer storytelling and proof development experience
  • Competitive analysis and market insight capabilities
Benefits
  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending accounts (FSA)
  • life insurance
  • accidental death and dismemberment (AD&D) insurance
  • long-term disability (LTD) coverage
  • paid time off (PTO)
  • 401(k) retirement savings plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market (GTM) strategycompetitive analysiscustomer storytellingmessaging developmentproduct utilization analysiscase study developmentnarrative buildingdemand generationcontent reuse
Soft Skills
influence without authoritycross-functional collaborationstorytellinginsight generationcommunicationleadershipstrategic thinkingadaptabilityproblem-solvingworkflow improvement