Gen

Lead Digital Analytics Engineer

Gen

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Arizona • California • United States

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Job Level

Senior

About the role

  • Drive the modernization of site analytics, tagging infrastructure, and data layer across a multi-brand ecommerce ecosystem
  • Architect and deploy a consistent data layer, consolidate multiple tag management systems, lead the implementation of a new analytics platform, and establish ongoing data quality monitoring and governance
  • Design a unified, scalable data layer schema that supports multiple brands, experiences, and business needs
  • Audit and evaluate current data layer implementations; define a clear plan to migrate to a consistent model
  • Document event naming standards, business logic, and instrumentation requirements
  • Partner with engineering to ensure accurate, performant implementation across platforms
  • Consolidate and rationalize multiple tag management systems into a single, clean, governed environment
  • Audit existing tags, triggers, variables, and scripts; remove redundancies and resolve conflicts
  • Validate that data collection is accurate, complete, and aligned with KPIs and reporting needs
  • Build automated QA workflows and monitoring systems

Requirements

  • 6–10+ years in digital analytics engineering, tag management, or web data collection roles
  • Expertise in digital analytics & tag management — strong hands-on experience with GTM, Tealium, or Adobe Launch
  • Data layer architecture & engineering skills — ability to design and implement scalable schemas across complex ecosystems
  • Strong JavaScript & debugging skills — comfortable writing custom logic, troubleshooting issues, and validating data in DevTools
  • Analytics implementation experience — deploying, configuring, and validating GA4, Adobe Analytics, Amplitude, Mixpanel, or similar tools
  • Data quality & monitoring capabilities — familiarity with automated auditing tools and governance frameworks
  • Understanding of privacy, consent management, and data governance best practices
  • Excellent communication skills and the ability to influence across teams without direct authority.
Benefits
  • Flexible working options with generous time off
  • Competitive benefits and compensation packages

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital analytics engineeringtag managementdata layer architectureJavaScriptdebugginganalytics implementationdata quality monitoringautomated auditingschema designevent naming standards
Soft skills
communicationinfluencecollaborationproblem-solvingdocumentation