Gen

Lead Digital Analytics Engineer

Gen

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Arizona • California • United States

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Job Level

Senior

About the role

  • Drive the modernization of site analytics, tagging infrastructure, and data layer across a multi-brand ecommerce ecosystem
  • Architect and deploy a consistent data layer, consolidate multiple tag management systems, lead the implementation of a new analytics platform, and establish ongoing data quality monitoring and governance
  • Design a unified, scalable data layer schema that supports multiple brands, experiences, and business needs
  • Audit and evaluate current data layer implementations; define a clear plan to migrate to a consistent model
  • Document event naming standards, business logic, and instrumentation requirements
  • Partner with engineering to ensure accurate, performant implementation across platforms
  • Consolidate and rationalize multiple tag management systems into a single, clean, governed environment
  • Audit existing tags, triggers, variables, and scripts; remove redundancies and resolve conflicts
  • Validate that data collection is accurate, complete, and aligned with KPIs and reporting needs
  • Build automated QA workflows and monitoring systems

Requirements

  • 6–10+ years in digital analytics engineering, tag management, or web data collection roles
  • Expertise in digital analytics & tag management — strong hands-on experience with GTM, Tealium, or Adobe Launch
  • Data layer architecture & engineering skills — ability to design and implement scalable schemas across complex ecosystems
  • Strong JavaScript & debugging skills — comfortable writing custom logic, troubleshooting issues, and validating data in DevTools
  • Analytics implementation experience — deploying, configuring, and validating GA4, Adobe Analytics, Amplitude, Mixpanel, or similar tools
  • Data quality & monitoring capabilities — familiarity with automated auditing tools and governance frameworks
  • Understanding of privacy, consent management, and data governance best practices
  • Excellent communication skills and the ability to influence across teams without direct authority.
Benefits
  • Flexible working options with generous time off
  • Competitive benefits and compensation packages
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital analytics engineeringtag managementdata layer architectureJavaScriptdebugginganalytics implementationdata quality monitoringautomated auditingschema designevent naming standards
Soft Skills
communicationinfluencecollaborationproblem-solvingdocumentation