Gen Plus Group

Program Manager

• Serve as the senior client liaison, understanding business objectives, brand vision, and marketing goals, while ensuring campaigns deliver measurable impact.
• Translate client needs into actionable creative briefs, providing guidance and thought leadership to internal teams and clients.
• Lead the development and execution of integrated creative campaigns — spanning production, design, social and digital — ensuring alignment with client expectations.
• Align all projects under a clear program roadmap that reflects the client’s priorities.
• Identify interdependencies between campaigns and ensure smooth coordination.
• Lead program-level updates, status meetings, and reporting.
• Anticipate client needs, proactively managing risks and opportunities.
• Maintain oversight of timelines, budgets, resources, and deliverables across multiple workstreams.
• Monitor program budgets and resource allocation across all workstreams.
• Implement effective governance, reporting, and program management practices.
• Continuously seek ways to improve efficiency, quality, and client satisfaction.
• Ensure all outputs consistently reflect the client’s brand and strategic objectives.
• Partner with internal teams including producers, creatives, designers, and social strategists to brainstorm, conceptualize, and deliver compelling, innovative content.
• Identify opportunities to expand services within existing account and contribute to new business development and pitch initiatives.
• Stay abreast of emerging trends, platforms, and best practices in creative, digital, and social media to maintain a competitive edge.

Program Director / Manager, Creative Agency