GEICO

Senior Director, Growth & Marketing Strategy

GEICO

full-time

Posted on:

Location Type: Hybrid

Location: Chevy Chase • Illinois • Maryland • United States

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Salary

💰 $195,000 - $315,000 per year

Job Level

Senior

About the role

  • Design and maintain the company's customer segmentation framework, defining key audience segments based on behavioral, demographic, psychographic, and firmographic data
  • Lead the development of detailed audience personas that bring segments to life and guide marketing messaging, channel strategy, and product positioning
  • Identify and prioritize high-value customer segments and emerging audience opportunities that align with business growth objectives
  • Take ownership of ambiguous, high-priority strategic challenges identified by leadership, defining the problem, developing hypotheses, and driving end-to-end solutions
  • Lead cross-functional strategic initiatives from problem identification through research, analysis, recommendation development, and implementation planning
  • Synthesize complex, multi-faceted business problems into structured frameworks and actionable work streams
  • Build business cases and strategic recommendations for new market entries, product launches, partnership opportunities, or significant pivots in marketing strategy
  • Serve as the voice of the customer across the organization, ensuring customer insights inform strategy across Marketing, Product, Sales, and Customer Success
  • Build and lead a high-performing team of strategists, researchers, and analysts.

Requirements

  • 15+ years of experience in marketing strategy, market research, customer insights, or related analytical roles
  • 10+ years of people management experience, with a track record of building and developing high-performing teams
  • Deep expertise in customer segmentation methodologies, research design, and statistical analysis
  • Experience in end to end customer management
  • Proven ability to translate complex data and research into compelling narratives and actionable recommendations
  • Strong business acumen with experience partnering with senior leadership on strategic initiatives
  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
  • Experience with research tools and platforms (e.g., Qualtrics, UserTesting, quantitative analysis software)
  • Bachelor's degree required; MBA or advanced degree in marketing, statistics, psychology, or related field preferred.
Benefits
  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
  • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer segmentation methodologiesresearch designstatistical analysisend to end customer managementdata translationnarrative developmentactionable recommendationsbusiness case developmentstrategic recommendationsmarket research
Soft Skills
people managementteam buildingcommunication skillspresentation skillsinfluencing stakeholdersstrategic thinkingproblem identificationanalytical skillscross-functional leadershipcustomer advocacy
Certifications
Bachelor's degreeMBAadvanced degree in marketingadvanced degree in statisticsadvanced degree in psychology