GEICO

Senior Director, Marketing Media

GEICO

full-time

Posted on:

Location Type: Hybrid

Location: Chevy Chase • Maryland • New York • United States

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Salary

💰 $195,000 - $315,000 per year

Job Level

Senior

About the role

  • Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives.
  • Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment.
  • Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance.
  • Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks.
  • Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives.
  • Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business priorities.
  • Champion marketing governance and steward brand safety in all elements of the media ecosystem.

Requirements

  • 15+ years of experience in media planning, buying, and strategic partnership development – advanced knowledge of both traditional and digital media channels, with the ability to plan at both the local and national levels.
  • Experience leading high performing teams is a must.
  • Experience working on portfolio brands is a plus.
  • Successful track record of providing strategic recommendations and performance analyses to senior leadership.
  • Well-versed in audience development/activation (1/2/3P data).
  • Experience with analytical models such as MMM with a deep understanding of how to leverage such models to forecast spending and attribution.
  • Previous Upfront planning experience, directing negotiations with suppliers.
  • Success in navigating ambiguity and fast-paced marketing environments – previous positions in transformational organizations a plus.
  • Requires travel (20% of time) including occasional weekend travel and off-hour projects.
Benefits
  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
  • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planningmedia buyingstrategic partnership developmentaudience developmentanalytical modelsMMM (Marketing Mix Modeling)forecastingattributionUpfront planningnegotiation
Soft Skills
leadershipstrategic recommendationsperformance analysisnavigating ambiguityadaptabilityteam managementcommunicationrelationship buildinggovernancebrand safety