Own the end-to-end product strategy for landing experiences and conversion optimization, aligned to GEICO’s growth and digital transformation goals.
Define north-star metrics and KPI trees (conversion rate, funnel yield, cost per bind, experimentation velocity, statistical power, latency, reliability).
Identify the highest-leverage opportunities to improve acquisition and conversion across traffic sources, devices, and customer segments.
Build and operate a high-velocity experimentation engine: Hypothesis generation grounded in behavioral data and funnel analytics.
Drive continuous optimization of landing flows, content personalization, page performance, messaging relevance, and friction reduction.
Treat growth not as one-off experiments, but as scalable product platforms.
Be deeply hands-on with data: funnel analysis, cohort analysis, attribution, experimentation analytics, instrumentation quality, and anomaly detection.
Lead a full-stack product squad (engineering, UX, analytics, AI, program).

Requirements

5+ years of product management experience, with significant ownership in consumer or subscription growth products.
Proven track record driving conversion rate optimization and experimentation at scale.
Strong quantitative background with hands-on experience analyzing large datasets.
Experience working with experimentation platforms (StatSig, Optimizely, Adobe Target, internal frameworks, feature flag systems).
Excellent written and verbal communication skills.
Bachelor’s degree or equivalent practical experience.
Experience building or scaling growth platforms rather than isolated experiments.
Experience with A/B testing statistics, power analysis, false positives, bias control.
Experience with Funnel instrumentation and analytics pipelines.
Expertise on SQL, dashboards (Looker, Tableau, Mode), and experimentation tooling.
Familiarity with Feature flag systems and controlled rollouts.
Experience in regulated or privacy-sensitive environments (financial services, healthcare, insurance).
Exposure to personalization, recommendation systems, or AI-driven optimization.
MBA, MS, or technical degree a plus.

Benefits

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product managementconversion rate optimizationA/B testingfunnel analysiscohort analysisSQLdata analysisstatistical powerexperimentation analyticscontent personalization

Soft Skills

communicationleadershipanalytical thinkingproblem-solvingcollaborationstrategic thinkingcreativityadaptabilityattention to detaildata-driven decision making

Certifications

Bachelor’s degreeMBAMStechnical degree