GEICO

Sports & Experiential Marketing Lead

GEICO

full-time

Posted on:

Location Type: Hybrid

Location: Chevy Chase • Maryland • New York • United States

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Salary

💰 $82,000 - $141,450 per year

Job Level

Senior

About the role

  • Lead contract fulfillment, activation, and reporting of sponsorships and activations
  • Operate as the liaison with the Creative team to ensure that all assets are developed to meet the needs, specifications, and best practices of the program
  • Support to a cross functional team assisting with all aspects of sponsorship management and experiential marketing
  • Coordinate with internal teams and external partners to execute sponsorship and experiential marketing activations
  • Ideate, innovate, and pitch effective and differentiated activations to shape future strategy enhancements
  • Manage partner contracts, agency relationships, and event ticket distribution
  • Lead projects, discussions, presentations, and timelines while initiating new processes to improve workflow

Requirements

  • Bachelor’s degree in a business, marketing, or sports field preferred
  • 5+ years of sponsorship and experiential marketing experience
  • In depth understanding of the sports landscape/stakeholders including teams, leagues, college sports and consumption methods
  • Experience driving omnichannel campaigns
  • Contract negotiation experience
  • Experience managing relationships and collaborating with internal and external stakeholders
  • Exceptional organization, attention to detail, and prioritization skills to coordinate between multiple projects
  • Excellent analytical, critical thinking, communication, and problem-solving skills
  • Availability to travel up to 25%
Benefits
  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
  • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sponsorship managementexperiential marketingcontract negotiationomnichannel campaignsproject management
Soft skills
organizationattention to detailprioritizationanalytical skillscritical thinkingcommunicationproblem-solving
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in sports