GeekPlus

Head of Americas Marketing

GeekPlus

full-time

Posted on:

Location Type: Hybrid

Location: San Diego • California • United States

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Job Level

Lead

About the role

  • Develop and execute the Americas marketing strategy aligned with business targets.
  • Serve as a key member of the Americas Business Unit management team.
  • Own and manage the regional marketing budget in alignment with HQ and regional goals.
  • Design and implement lead acquisition & nurturing strategies to fuel sales pipeline.
  • Partner with Sales Directors to align marketing efforts with revenue goals.
  • Organize high-impact trade shows, events, and industry engagements.
  • Oversee the creation of compelling marketing assets (brochures, case studies, videos, sales decks).
  • Ensure brand consistency while localizing global campaigns for the Americas market.
  • Lead and grow the local marketing team (event manager, marketing coordinator).
  • Establish data-driven reporting to measure ROI and optimize marketing performance.
  • Collaborate with global marketing on product launches, brand storytelling, and performance tracking.

Requirements

  • 10 years in B2B marketing, preferably in logistics, automation, or industrial technology.
  • Proven track record in demand generation, and sales-aligned marketing.
  • Strong experience in event management, digital marketing, and brand strategy.
  • Ability to work cross-functionally with global teams while driving regional execution.
  • Leadership experience managing teams.
  • Analytical mindset with expertise in marketing performance tracking.
  • Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
Benefits
  • Competitive compensation
  • Benefits
  • Career growth opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationsales-aligned marketingevent managementdigital marketingbrand strategymarketing performance trackinglead acquisition strategiesnurturing strategiesdata-driven reportingbudget management
Soft skills
leadershipcross-functional collaborationanalytical mindsetteam managementcommunication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA