Gedanken - GCertifica

Product Marketing

• Build clear offers and manage the portfolio
• Structure pricing and monitor performance
• Ensure alignment between value proposition, execution, and financial results
• Lead pricing strategy together with Product, Finance, Marketing, and C-level
• Propose data-driven adjustments
• Work closely with Product Managers to define a market-impactful roadmap
• Influence product decisions based on positioning and strategy

Product Marketing Manager

Financial Planning and Analysis

• Collect, organize and analyze financial data to support decision-making.
• Prepare periodic and ad hoc financial reports for leadership.
• Assist in preparing the budget and financial forecasts, in partnership with other departments.
• Monitor the company's cash flow and identify trends and risks.
• Support the identification of cost-reduction opportunities and operational efficiency improvements.
• Ensure the accuracy and integrity of accounting records, including journal entries and reconciliations.
• Participate in specific projects, providing financial analysis and support for initiative implementation.
• Collaborate in the preparation of documents and information for internal and external audits.
• Work closely with teams such as Sales, Marketing and Operations, supporting their financial needs.

Financial Analyst

QA Engineer

• Define and evolve the company’s quality strategy, aligned with product, technology, and business objectives.
• Ensure quality is an integral part of product development, not a later validation step.
• Serve as the technical and strategic reference for quality, balancing delivery speed, risk, and reliability.
• Work continuously and closely with Product Managers and engineering squads.
• Actively participate in discovery, requirements refinement, and definition of acceptance criteria.
• Analyze technical and functional risks before demand prioritization.
• Assess impacts of product decisions on the quality, stability, and performance of solutions.
• Define and evolve a multi-layer testing strategy, oriented by risk and business impact, including:
• - Exploratory manual testing on critical flows
• - Automated testing (unit, integration, and end-to-end)
• - Continuous regression testing integrated into CI/CD pipelines
• - Load, stress, and performance testing using real-world usage scenarios
• - Validation of integrations between services, APIs, and databases
• - Build this strategy in partnership with squads, respecting each product’s technical maturity, context, and goals.
• Drive observability efforts, using tools such as Datadog.
• Monitor product SLIs and SLOs, anticipating performance degradations and systemic failures.
• Correlate production incidents with testing gaps or product decisions.
• Reduce MTTR and promote continuous learning through post-mortems and ongoing improvement.
• Define clear KPIs for quality, stability, and performance.
• Establish objective acceptance criteria together with Product and Technology teams.
• Maintain explicit accountability for the levels of quality perceived by customers and the business.
• Communicate risks, trade-offs, and technical impacts clearly to executive leadership.

QA Coordinator

Account Manager

• Define and execute the sales strategy for partnerships and new markets, aligned with the company's growth objectives.
• Act as senior leadership, structuring teams, processes, targets and performance indicators (KPIs).
• Work collaboratively with Product, Marketing, Customer Success and Finance.
• Expand and improve performance of the indirect sales model (partners, integrators, resellers and strategic alliances).
• Identify, recruit, enable and develop strategic partners.
• Create partner programs, commercial policies, training, materials and incentive models.
• Ensure predictability of pipeline, performance and channel governance.
• Lead Gedanken's entry into new markets, segments and buyer personas.
• Validate value propositions, commercial models and go-to-market approaches.
• Build and lead a direct sales structure dedicated to these new markets.
• Be hands-on in early sales cycles, helping define messaging, pricing and commercial playbooks.
• Operate in a test-and-learn model, generating quick learnings to scale successful models.
• Be accountable for achieving revenue targets for the areas under your management.
• Monitor sales funnel, forecast, CAC, LTV and other relevant metrics.
• Report results, risks and opportunities to executive leadership.

Director of Sales – Partnerships and New Markets

Product Designer

• Define and drive the design direction of products, ensuring alignment with business objectives and product strategy.
• Serve as a technical design reference, influencing strategic decisions alongside Product and Engineering.
• Translate complex problems into clear, intuitive, people-centered solutions.
• Lead the full design process, from discovery and research to prototyping, validation and delivery.
• Work on both enterprise and consumer products, balancing business needs, technology and user experience.
• Ensure design has a measurable impact on usability, efficiency and delivered value.
• Evolve and maintain the Design System and component library, ensuring consistency, scalability and efficiency.
• Set and uphold high standards of design quality, including documentation, accessibility and handoff to engineering.
• Promote continuous improvement of design tools, processes and practices.
• Conduct or support user research, usability testing and qualitative and quantitative analysis.
• Turn insights into design principles and actionable solutions.
• Advocate for the user perspective at all stages of the product lifecycle.
• Collaborate closely with Product, Engineering, Data and Marketing.
• Communicate design decisions, strategies and solutions clearly to technical and non-technical audiences.
• Ensure coherence between product experience, visual identity and brand positioning.
• Act as a technical leader and mentor for designers, providing feedback and promoting continuous development.
• Contribute to hiring and onboarding processes, supporting the formation of a strong, aligned design team.
• Foster a culture of learning, experimentation, collaboration and continuous improvement.

Product Design Lead

Full-stack Engineer

• Define and evolve the data vision and strategy aligned with business, product and technology goals.
• Act as the main technical and strategic reference for data, connecting business needs to scalable and sustainable solutions.
• Build solid data foundations in a context that is still being structured, with a long-term and reliability-focused perspective.
• Lead the evolution of data architecture in cloud environments, including analytical and transactional databases (e.g., AlloyDB).
• Design and implement data ingestion, transformation and consumption pipelines.
• Integrate and orchestrate multiple external sources, APIs, partners, vendors and legacy systems.
• Define modeling standards, analytical layers, metrics and shared semantics.
• Ensure data quality, security, traceability and consistency throughout the entire lifecycle.
• Establish analytics practices that support product, business, operations and strategic decisions.
• Ensure that metrics, dashboards and analyses are reliable, actionable and understandable across different teams.
• Work closely with leadership to turn data into relevant insights and real impact.
• Define governance, quality, access, security and compliance policies appropriate for a B2B context.
• Promote conscious and correct use of data, supporting teams in reading and interpreting information.
• Balance speed and rigor, ensuring data accessibility without compromising control and reliability.
• Structure and develop the data team, defining roles, responsibilities and operating model.
• Act as a hands-on leader, supporting the technical and professional growth of team members.
• Lead hiring, onboarding and the area’s growth as the company evolves.
• Work in an integrated way with Product, Engineering, Operations, Design and Sales.
• Act as a strategic partner to leadership, translating business questions into data-driven solutions.
• Communicate technical concepts clearly to non-technical audiences, including executive leadership.

Technical Lead, Data

• Work across the full design process, from discovery and research through high-fidelity design, prototyping, and delivery.
• Collaborate with Product Managers and Engineering to define solutions, flows, and experiences, ensuring alignment between design, technology, and product goals.
• Translate complex problems into simple, functional, user-centered solutions.
• Use and actively contribute to the evolution of the Design System and component library.
• Ensure consistency, scalability, and visual, interaction, and usability quality across all deliverables.
• Create clear documentation and support efficient handoff flows to engineering.
• Participate in user research, usability testing, and qualitative and quantitative analyses.
• Turn insights into practical, well-founded solutions.
• Work iteratively, testing hypotheses and refining solutions based on continuous feedback.
• Work collaboratively with Product, Engineering, Data, and other teams.
• Take part in design discussions and presentations, communicating decisions and rationale clearly.
• Collaborate with brand and marketing teams to ensure coherence between product, visual identity, and experience.

Backend Engineer

• Gain deep knowledge of the product and the features to be developed or maintained. At this stage we expect the team member to proactively acquire and master knowledge of the business rules and functional requirements.
• Actively participate in collaboration to define technical stories, helping the team understand the requirements provided by the product area (PM), defining backend architecture, estimating development effort and validating the "ready" definition for items to enter the Sprint Backlog.
• Write scalable code following clean-code standards and the development team's guidelines. Produce well-commented and organized code and document the process used to implement features.
• Write unit tests for implemented functions and features.
• Apply critical and analytical thinking to perform exploratory testing of the developed application, helping to mitigate issues during the QA testing process.
• Participate in code reviews and provide constructive feedback to colleagues.
• Follow the technical guidance defined in the stories with the team, respecting the definition of "done" to complete any task.
• Follow team instructions regarding the use of existing and standardized architectures.
• Improve existing features by refactoring code when necessary. Notify the development team and request prioritization for fixes or refactors.
• Develop code while observing security requirements.

Back End Developer – Python, Django

Project Manager

• Manage customized implementation projects from kick‑off to go‑live.
• Plan and monitor schedules, deadlines, risks, and dependencies.
• Act as the main point of contact for the client throughout the project.
• Lead kick‑off, alignment, and status meetings.
• Ensure execution is faithful to the scope defined by the Business Analyst.
• Coordinate internal teams (Implementation, Technology, Integration, Security, Support).
• Ensure user acceptance, final delivery, and transition to Support.