GE HealthCare

Global Associate Director, Digital and Analytics, Imaging

GE HealthCare

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $122,400 - $183,600 per year

Job Level

Senior

About the role

  • Lead digital transformation efforts across the Imaging segment by embedding global digital strategies, standards, and initiatives.
  • Identify, prioritize, and operationalize opportunities to integrate AI and automation into marketing programs, customer experiences, and internal workflows.
  • Drive organization-wide adoption of digital tools, frameworks, and governance models to enable effective deployment, scalability, and change management.
  • Oversee the performance, enhancement, and long-term sustainability of digital platforms, including website ecosystems, content management systems, and customer engagement tools.
  • Partner with global and regional teams continually optimize digital channels, including search performance, user experience, and content delivery.
  • Establish and manage processes, KPIs, and performance standards to ensure best-in-class uptime, security, and consistent customer experience across platforms.
  • Champion continuous improvement and serve as a cross-functional connector, ensuring alignment across modalities and advancing the evolution of digital strategy and capabilities.
  • Partner with IT and vendors to evaluate new tools, manage integrations, and maintain system health and compliance.
  • Oversee measurement, reporting, and analytics to quantify digital and marketing performance.
  • Lead development of marketing return on investment calculations and algorithms and oversee translation of these into a daily visual management system.
  • Deliver insights and recommendations to optimize investments, campaign performance, and customer engagement.
  • Turn data into actionable insight by translating digital performance, customer behavior, and channel analytics into clear recommendations that drive smarter investment, campaign optimization, and improved commercial outcomes.
  • Enable teams to understand not just the metrics, but the meaning behind them to accelerate insight-led decision making.
  • Build, Lead, coach, and develop a new team of associates, defining the direction, activity and priorities of the digital agenda.
  • Set critical KPI’s aligned to the GE Healthcare Imaging priorities.
  • Partner with cross-functional leaders to co-create solutions and ensure seamless execution.
  • Act as a global connector to share best practices and innovations.

Requirements

  • 8–12+ years of experience in Digital Marketing, Digital Transformation, or related fields.
  • Experience leading digital or tech-forward teams.
  • Strong understanding of modern marketing technology platforms.
  • Ability to translate complex digital concepts into business value.
  • Excellent communication and influencing skills.
Benefits
  • medical
  • dental
  • vision
  • paid time off
  • a 401(k) plan with employee and company contribution opportunities
  • life, disability, and accident insurance
  • tuition reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital transformationAI integrationautomationdigital toolsperformance measurementanalyticsmarketing ROIKPI developmentcontent management systemscustomer engagement
Soft Skills
communicationinfluencingleadershipcoachingcross-functional collaborationstrategic thinkingchange managementcontinuous improvementproblem-solvinginsight-driven decision making