Manager, Commercial Enablement – Global Imaging
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: Wisconsin • United States
Visit company websiteExplore more
Salary
💰 $108,000 - $162,000 per year
About the role
- Own the WHXR commercial enablement plan and execution aligned to the WHXR GTM plan and key sales motions.
- Translate WHXR priorities into clear enablement deliverables that support consistent execution across regions.
- Support multiple commercial roles involved in winning opportunities.
- Build and maintain WHXR toolkits aligned to key stages of the buyer journey and opportunity funnel.
- Ensure enablement assets support funnel progression by opportunity step and address key barriers to conversion.
- Collaborate with Product Marketing and Clinical marketing to deliver and maintain high-quality commercial tools.
- Ensure tools are consistent with Imaging-level narratives and grounded in evidence and customer value.
- Support launch readiness and campaign enablement in partnership with WHXR Downstream Marketing.
- Establish a structured rhythm with regional teams to gather feedback on enablement effectiveness.
- Partner with Commercial Excellence to apply win/loss insights to improve competitive positioning and messaging.
- Use AI tools to improve enablement speed and efficiency.
- Ensure enablement content is organized, accessible, and current within enablement platforms.
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, Life Sciences, or related field.
- 6+ years of experience in commercial enablement, sales enablement, commercial excellence, downstream marketing, or related commercial roles.
- Demonstrated experience developing commercial tools, messaging, and training resources for complex products.
- Strong project management skills and ability to coordinate across a matrix.
- Strong communication skills and ability to translate complex value into clear field-ready materials.
- Comfort using performance data and field feedback to prioritize improvements.
- Experience in diagnostic imaging, capital equipment, or regulated healthcare markets (preferred).
- Familiarity with enterprise buying dynamics and multi-stakeholder decision making (preferred).
- Experience applying AI tools to improve content creation and enablement efficiency (preferred).
- Experience enabling channel partners/distributors (preferred).
Benefits
- Health insurance
- 401(k) plan with employee and company contribution opportunities
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
commercial enablementsales enablementcommercial excellencedownstream marketingproject managementcontent creationtraining resourcesperformance data analysisenablement content organizationbuyer journey mapping
Soft Skills
communicationcollaborationfeedback gatheringprioritizationmatrix coordinationtranslating complex valuestructured rhythm establishmentimprovement applicationcustomer value focusadaptability