Marketing Director, Digital Solutions
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $122,400 - $183,600 per year
Job Level
About the role
- Identify and create marketing plans and programs to position GE HealthCare solutions to win with customers and priority personas
- Execute commercial strategies for growth including, but not limited to, sales enablement, digital marketing, account-based marketing, experiential activities, and customer loyalty marketing including managing Users Groups
- Collaborate directly with customers, our Outcomes team, sales leadership, Sales, and 3rd party partners to tell the impact stories of our solutions for customers and patients
- Use customer, market, and competitive research, along with colleague insights and expertise, to understand customers’ clinical, operational, and economic needs to identify opportunities
- Build relationships with marketing colleagues, bringing them up to speed on portfolio insights, positioning and opportunities to aid in marketing communications content development and channel execution
Requirements
- Bachelor’s degree in relevant field required; MBA preferred
- Strong digital solution marketing experience and/or 8+ years of experience in medical device marketing
- Proven ability to work successfully in a matrixed organization and successfully manage internal and external stakeholders
- Demonstrated ability to lead projects, manage ambiguous situations, and realize high performance
- Robust marketing capabilities in addition to a strong understanding of data and analytics and digital tools and platforms
- Strong oral and written communication skills
- Strong interpersonal and leadership skills
- Demonstrated ability to analyze and resolve problems
- Experience developing and managing user groups is a plus
Benefits
- medical
- dental
- vision
- paid time off
- 401(k) plan with employee and company contribution opportunities
- life, disability, and accident insurance
- tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingaccount-based marketingsales enablementcustomer loyalty marketingdata analysisanalyticsmarketing communicationsproject managementproblem solving
Soft Skills
leadershipinterpersonal skillscommunication skillscollaborationstakeholder managementadaptabilitystrategic thinkingrelationship building
Certifications
Bachelor's degreeMBA