Senior Market Insights & Analytics Manager
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $132,000 - $198,000 per year
Job Level
About the role
- Lead primary and secondary, qualitative and quantitative research
- Partner with Product Marketing and the Content & Engagement Strategy team
- Establish and manage ongoing competitive and market intelligence processes
- Provide ongoing intelligence that informs campaign differentiation
- Manage research budgets and ensure efficient use of spending
- Build scalable processes, tools, and dashboards for research and market intelligence
Requirements
- Bachelor’s Degree in Marketing, Business, Economics, Data Analytics, or related fields
- Minimum 6 years of experience in market research, customer insights, marketing strategy, or a related field
- Minimum of 4 years of experience designing, executing, and synthesizing primary and secondary research
- Minimum of 2 years experience with pricing-related research and insight generation
- Strong analytical skills with proficiency in using data and analytics tools
Benefits
- Health insurance
- 401(k) plan with employee and company contribution opportunities
- Paid time off
- Life, disability, and accident insurance
- Tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchcustomer insightsmarketing strategyqualitative researchquantitative researchdata analyticspricing-related researchdata analysisresearch designresearch synthesis
Soft skills
analytical skillsbudget managementprocess managementcollaborationcommunication