GBG Plc

Global Director of Product Marketing

GBG Plc

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

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Job Level

Lead

Tech Stack

Go

About the role

  • **What you will do**
  • - Own the overall messaging and positioning framework for GBG’s solutions. Creating powerful use case specific positioning at an audience level, that articulates the benefits of our products
  • - Develop Go-to-Market materials and campaign plans, including market positioning, competitive analysis, and real-life use cases
  • - Write case studies, identify proof points, and drive advocacy among the customer base through success stories
  • - Craft educational material to drive product demand and adoption, which can be used by the field and demand generation marketing teams within campaigns
  • - Coordinate the flow of product and best practice knowledge throughout the company, our partners, and our customers
  • - Measure the impact of product marketing efforts on product adoption and pipeline acceleration

Requirements

  • **Skills we’re looking for**
  • - Experience leading product marketing at a global technology company
  • - Expertise in go-to-market management, including project management and effective resource allocation
  • - Strong partnership with sales and product teams
  • - Analytical by nature and able to identity opportunities to grow GBG in the market and increase customer adoption and retention
  • - Familiarly with the identity verification, fraud, or compliance industries is a required
Benefits
  • **To find out more**
  • As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
  • To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market managementproject managementcompetitive analysiscase study writingeducational material developmentproduct marketingresource allocationanalytical skills
Soft skills
leadershippartnershipcommunicationadvocacycollaboration