GBG Plc

Director of Marketing Operations

GBG Plc

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

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Job Level

Lead

About the role

  • **What you will do**
  • - Lead Marketing Infrastructure and Systems: Own the marketing technology stack, ensuring seamless integration across CRM, automation, analytics, and sales enablement platforms to support efficient campaign execution and accurate reporting.
  • - Foster Cross-Functional and Global Alignment: Act as the connective tissue between regional Marketing and Sales teams — ensuring shared goals, consistent metrics, and coordinated execution across the customer journey.
  • - Optimize Processes for Scale: Design, document, and refine core marketing workflows to maximize collaboration, reduce friction, and improve the speed and quality of marketing execution across teams.
  • - Drive Data Quality and Insights: Establish best practices for data management, reporting, and analytics. Deliver actionable insights on pipeline health, campaign performance, and ROI to guide strategic decisions.
  • - Enable Strategic Planning and Budgeting: Partner with Marketing leadership to manage planning cycles, forecasting, and budget allocation. Provide transparency into spend effectiveness and identify opportunities for resource optimization.
  • - Champion Operational Excellence: Build and maintain a culture of continuous improvement by identifying operational gaps, implementing scalable solutions, and promoting a data-first mindset across the organization.

Requirements

  • **Skills we’re looking for**
  • - HubSpot and Salesforce expertise
  • - Familiarity with 6sense, Cognism, Looker, or similar technologies
  • - Strong project management capabilities
  • - Expertise in reporting and analytics, including enablement for the broader team
Benefits
  • **To find out more**
  • As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
  • To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
reportinganalyticsproject managementdata managementcampaign performancebudget allocationpipeline healthresource optimizationmarketing workflowsdata quality
Soft skills
cross-functional collaborationglobal alignmentcontinuous improvementstrategic planningcommunicationleadershiporganizational skillsproblem-solvingteam coordinationdata-driven mindset