Director of Digital Marketing
GBG Plc
full-time
Posted on:
Location Type: Hybrid
Location: Atlanta • United States
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Job Level
About the role
- Lead a team of digital marketers, as well as website managers and external agency support, to run paid media, website optimization, SEO, and other lead generation efforts
- Act as the primary owner of the company’s website, with an eye towards both the optimal customer experience and supporting the needs of the marketing team
- Build a consistent and scalable performance engine for global growth campaigns, and support regional activities
- Craft and enable a segmented buying journey that accelerates pipeline from GBG’s core verticals and personas
- Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities
Requirements
- **Skills we are looking for**
- - Proven ability to drive results from digital channels, especially from an enterprise target audience
- - Experience with HubSpot, Salesforce, 6sense, or similar technologies
- - Expertise in account-based marketing tactics using digital channels
- - Ability to optimize a discretionary marketing budget and allocate resources effectively to support the go to market team’s objectives
Benefits
- **To find out more**
- As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
- To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOpaid mediawebsite optimizationlead generationaccount-based marketingKPI measurementROI analysis
Soft skills
leadershipteam managementstrategic thinkingresource allocationcustomer experience focus