Gandy Ink

Digital Marketing

• Responsible for executing and optimizing Gandy Ink’s digital marketing initiatives through website management, SEO, AEO, paid digital advertising, and performance analytics.
• Manage and maintain website content, including creating, editing, and updating web pages and landing pages.
• Execute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiences.
• Conduct keyword, topic, and content research to identify opportunities for organic growth.
• Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements.
• Manage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platforms.
• Monitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysis.
• Track, analyze, and report on key digital marketing performance indicators.
• Develop and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunities.
• Monitor website performance and identify opportunities to improve user experience, lead generation, and conversion rates.
• Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channels.
• Support strategic growth initiatives through data-driven recommendations and execution.
• Stay current on digital marketing trends, search engine updates, AI search developments, advertising platforms, and industry best practices.
• Other duties as assigned.

Digital Marketing Specialist