GAN Integrity

Director of Product Marketing

GAN Integrity

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $230,000 per year

Job Level

Lead

About the role

  • Own product and portfolio positioning aligned to ICPs, buyer personas, and use cases (CCOs, GCs, Risk, Audit, Compliance).
  • Develop clear, differentiated value propositions and competitive messaging across products and segments.
  • Translate product capabilities into simple, outcome-oriented narratives and proof points.
  • Maintain competitive intelligence: market trends, win/loss insights, battlecards, and differentiation frameworks.
  • Lead end-to-end GTM planning for new products, features, and solution launches.
  • Partner with Product Management on roadmap alignment, market validation, and pricing/packaging input.
  • Define launch strategy, success metrics, and cross-functional execution plans.
  • Ensure consistent messaging across demand gen, sales, partners, website, and customer communications.
  • Equip Sales with high-impact enablement: pitch decks, talk tracks, demos, ROI tools, case studies, and objection handling.
  • Partner with Revenue Operations and Sales Leadership to align messaging to funnel stages and deal motions.
  • Support enterprise and strategic deals with tailored narratives and competitive positioning.
  • Measure and optimize enablement effectiveness through pipeline influence and win-rate impact.
  • Own core product marketing assets: messaging frameworks, solution briefs, use-case narratives, and thought leadership.
  • Collaborate with Demand Gen and Content teams to power campaigns with product-led storytelling.
  • Ensure consistency and quality across all product-related content and customer-facing materials.
  • Act as the voice of the customer and market internally.
  • Use industry analysts and customer insights, usage data, and win/loss feedback to refine positioning and GTM strategy.
  • Partner with Customer Marketing to support case studies, references, and advocacy aligned to priority solutions.
  • Serve as the primary product marketing partner to Product, Sales, Customer Success, and Partners.
  • Build and scale product marketing processes, playbooks, and operating rhythms as the company grows.

Requirements

  • 7–10 years of B2B enterprise SaaS product marketing experience.
  • Deep domain expertise in third-party risk management, compliance, or GRC, with the ability to speak credibly to compliance, risk, procurement, and legal stakeholders.
  • Proven experience leading product marketing strategy and GTM execution for B2B SaaS products in complex, regulated markets.
  • Strong strategic thinking paired with hands-on execution; comfortable owning both narrative and deliverables.
  • Commercially minded with a clear understanding of B2B selling, pipeline, funnel stages, and revenue impact.
  • Excellent cross-functional collaboration and executive communication skills.
  • Experience in PE-backed or high-growth SaaS environments is a strong plus.
  • Familiarity with Salesforce, marketing automation platforms, and product analytics tools.
  • Travel Requirements: ~15–25% for customer meetings, sales kickoffs, internal planning sessions, and industry events.
Benefits
  • A competitive salary that reflects your skills and experience.
  • Flexible working hours and the freedom to work fully remotely, while staying aligned with East Coast time.
  • The chance to be part of something meaningful - helping to build an ethical and compliant business space around the globe.
  • An opportunity to make a real, lasting impact on a rapidly growing company.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM executioncompetitive messagingvalue propositionsenablement effectivenessnarrative developmentpipeline influencesuccess metricsmarket validationthird-party risk management
Soft Skills
strategic thinkingcross-functional collaborationexecutive communicationhands-on executioncommercial mindsetcustomer advocacyteam leadershipstorytellinganalytical thinkingproblem-solving