GAN Integrity

VP of Marketing

GAN Integrity

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Salary

💰 $240,000 - $260,000 per year

Job Level

Lead

About the role

  • Own and align marketing-sourced pipeline to ARR and PE goals.
  • Execute global ABM for high-value enterprise accounts.
  • Develop and implement scalable digital and field marketing programs.
  • Continuously optimize funnel conversion and ROI.
  • Lead development of value propositions, buyer insights, and competitive GRC positioning.
  • Create compelling executive-level content (compliance, audit, risk mitigation, ROI).
  • Build customer advocacy (case studies, references, communities).
  • Build and support channel, advisory, integration, and technology partners with co-marketing.
  • Equip partners with messaging, collateral, and thought leadership.
  • Establish a metrics-driven operating cadence: dashboards, forecasts, attribution, and KPI reporting.
  • Own funnel analytics, segmentation, campaign performance, and pipeline velocity.
  • Drive CAC efficiency and accurate forecasting with Finance and Sales.
  • Build, develop, and mentor the marketing team and agency ecosystem.
  • Partner with Sales, Product, and Customer Success on GTM strategy.
  • Present strategy, progress, insights, and investment recommendations to the CEO, Board, and PE sponsors.

Requirements

  • 10 years of B2B enterprise SaaS marketing leadership.
  • Proven track record driving measurable pipeline growth at $10M–$100M ARR companies.
  • Hands-on experience: ABM, field marketing, digital demand gen, enterprise campaigns, partner co-marketing.
  • Experience marketing to CCOs, GCs, Risk/Legal/Procurement, or regulated enterprise buyers.
  • Strong command of marketing analytics, funnel math, attribution, segmentation, forecasting, Salesforce, and Marketo/HubSpot.
  • Demonstrated success in a PE-backed environment: capital efficiency, KPI discipline, board reporting.
  • Ability to shift seamlessly between strategy, execution, and leadership; comfortable rolling up sleeves.
  • Strategic, data-driven marketing leadership skills with strong commercial fluency - combines insight-led decision making, operational rigor, and the ability to communicate and influence at an executive level.
  • Travel Requirements: ~20–30% for customer meetings, conferences, field programs, partner events, and internal collaboration.
Benefits
  • A competitive salary that reflects your skills and experience.
  • Flexible working hours and the freedom to work fully remotely.
  • The chance to be part of something meaningful - helping to build an ethical and compliant business space around the globe.
  • An opportunity to make a real, lasting impact on a rapidly growing company.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABMfield marketingdigital demand generationpipeline growthmarketing analyticsfunnel mathattributionsegmentationforecastingKPI reporting
Soft Skills
leadershipstrategic thinkingdata-driven decision makingcommunicationinfluencementoringcollaborationcommercial fluencyoperational rigorinsight-led decision making