Gamesight

Influencer Marketing

• Execute influencer marketing campaigns from start to finish: discovery, outreach, negotiation, go-live monitoring, and deliverables
• Identify project needs, build workback schedules, and create SOWs
• Work with data team for creator recommendations and campaign pitch decks
• Ideate creative concepts and research products and markets
• Approve strategy and set clear expectations with customers
• Project manage campaign execution: contract creators, ensure deliverables, update Google Sheets, complete processes
• Ensure creators go live on time and fulfill requirements (stream time, assets, social copy, talking points)
• Collect and analyze end-of-campaign analytics and build EOC reports and post-mortems
• Sync with internal teams (sales, marketing, operations, data, developers, solutions engineers) and customers; remove roadblocks
• Recruit and organize communications with influencers; maintain agency phonebook and influencer dashboard
• Provide product feedback, flag bugs, and collaborate on collateral or automation
• Take responsibility for campaign outcomes and maintain strong understanding of creator community

Influencer Campaign Coordinator