GameChanger

Marketing Manager – Field Marketing, Central

GameChanger

full-time

Posted on:

Location Type: Remote

Location: Alaska • Hawaii • United States

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Salary

💰 $90,000 - $110,000 per year

About the role

  • Plan regional field marketing programs, including tournaments, partner events, trade shows, summits, and roadshows, that grow awareness, engagement, and pipeline growth.
  • Operationalize subject-matter–expert–led strategies across Baseball and Softball by partnering with internal team leads to align field initiatives with GTM priorities.
  • Build community and partner experiences that convert prospects into long-term GameChanger users and strengthen relationships within local markets.
  • Develop account-based marketing (ABM) initiatives, targeted campaigns, and localized content (both online and in-person) to maximize ROI and pipeline contribution.
  • Measure and optimize field performance by tracking KPIs, analyzing results, managing budgets, and providing data-driven recommendations to team members.

Requirements

  • 5+ years of experience in field marketing, demand generation, community marketing, or partner marketing roles.
  • Experience executing regional, in-person marketing programs that support pipeline and revenue goals.
  • Proven experience managing partner go-to-market initiatives, ideally within sports, grassroots, or community-driven ecosystems (Baseball/Softball experience strongly preferred).
  • Hands-on experience with HubSpot CRM and marketing automation, including workflows, reporting, and campaign measurement.
  • Experience defining and tracking marketing KPIs, pipeline contribution, and ROI for field and experiential programs.
  • Ability to operate remotely with a home base in the Central Region of the U.S., with willingness to travel up to 20%.
Benefits
  • Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.
  • Unlimited vacation policy.
  • Paid volunteer opportunities.
  • Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
  • WFH stipend - $500 annually to make your WFH situation comfortable.
  • Learning stipend - $500 annually towards continued development.
  • Monthly physical, mental, wellness & learning stipend offered through Holisticly.
  • Monthly lifestyle stipend offered through Fringe.
  • Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
  • Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
  • Life insurance - basic life, supplemental life, and dependent life.
  • Disability leave - short-term disability and long-term disability.
  • Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
  • Family building benefits offered through Progyny.
  • DICK'S Sporting Goods and their family of brands teammate discount.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
field marketingdemand generationcommunity marketingpartner marketingaccount-based marketingcampaign measurementKPI trackingbudget managementdata analysisROI optimization
Soft skills
relationship buildingstrategic planningcollaborationcommunicationdata-driven decision making